A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

Highlights from Recurring Revenue Conference 2019

Posted by Kelsey Galarza on 5/7/19 7:52 AM

If you haven't heard of this conference, some are calling it "SaaStr Lite."  I got to attend thanks to friend Carey Ransom inviting me to join him in speaking at this event, and I don't think that's a fair comparison. it's a really cool conference all on its own! With two days of programming, including the Pre-Conference Workshop and the main event on May 1, we found loads of takeaways. Read on to see what we learned.

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Topics: Best Practices, Insights, Conferences

Orange Marketing Becomes a HubSpot Platinum Partner

Posted by Rebecca Gonzalez on 4/18/19 7:00 AM

Orange Marketing celebrates its one year anniversary and emerges as a leading growth agency for B2B SaaS companies in Southern California. 

NEWPORT BEACH, CA (PRWEB) APRIL 18, 2019.   Orange Marketing, a growth consulting firm for B2B SaaS companies, today announced it has achieved Platinum Certified Agency Partner status with HubSpot, a leading growth platform. Only the top 10% of HubSpot Partners in the United States are Platinum and above. This also makes Orange Marketing one of just nine Platinum Partners in California.

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Topics: News, Press

HubSpot Sequences vs. Workflows: What's the Difference?

Posted by Kelsey Galarza on 4/3/19 4:05 PM

Everyone wants to be able to send multiple messages to prospects in a given order. Or maybe based on actions taken or not taken by the prospect. HubSpot was designed to make this very do-able, and even (gulp), easy.

Based on multiple conversations with our B2B startup clients, however there are a few key differences that get in the way of setting these up, and that’s the difference between

HubSpot Templates and Sequences

vs.

HubSpot Emails and Workflows

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Topics: How To, Best Practices, HubSpot

Sales Leads as Inbox Clutter

Posted by Rebecca Gonzalez on 4/3/19 7:00 AM

All names have been redacted.

Recently, we sent an email promoting a new case study about a recent implementation of our SaaS Startup client's very clever product. 

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Topics: Best Practices, Outbound Sales

Case Study: iNymbus Punched Through Their Sales Lead Problem!

Posted by Rebecca Gonzalez on 3/4/19 8:39 PM

SaaS Startup Founder and CEO, Sreedhar Narahari, had a problem. He and his sales team had sold in or presented their clever product for automatically disputing retailer and shipper chargebacks and deductions, from the likes of Amazon and Walmart, to everyone in their contact database. iNymbus had zero competitors in their space, yet their outbound email and cold calling were not generating sales qualified leads. What to do?

Download this Case Study with Campaign Pictures and Metrics!

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Topics: Case Studies

Ban This Word from Your Vocabulary

Posted by Rebecca Gonzalez on 3/4/19 7:00 AM

 

Nothing makes us cringe more then when we hear the word "Easy."

At Orange Marketing we specialize in technology and deal with a ton of super smart SaaS Founders. Many times we are even heading up software product management efforts for our Clients. We have oh so many examples of the misuse of the word "easy." Here are two of our favorites. 

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Topics: Best Practices

Marketing Intern Opportunity

Posted by Rebecca Gonzalez on 2/12/19 8:56 AM

Orange Marketing is growing! Do you know someone who is studying Marketing and needs some real world experience? We're looking to hire a few digital natives to learn the art of real world B2B SaaS startup marketing. 

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Topics: News

17 Steps to Effective Blog Posts: Free Checklist

Posted by Orange Marketing on 1/16/19 11:41 AM

 

Do you write and publish a new blog, or have you been thinking about starting one? Perhaps you have already began to put your content or thoughts out there but haven't necessarily seen the interaction, engagement or positive results that you were hoping for. We're here to help simplify your life and better ensure that all your blog posts are as effective as possible in garnering leads and SEO.    

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Topics: How To

Orange Marketing Achieves Gold in HubSpot Partner Program

Posted by Rebecca Gonzalez on 1/7/19 6:00 AM

NEWPORT BEACH, Calif. (PRWEB) January 07, 2019

Today, Orange Marketing announced that it has become a Gold HubSpot Certified Agency Partner.Orange Marketing specializes in helping Southern California SaaS (Software as a Service) startups grow using integrated Marketing and Sales strategies.

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Topics: Press

Orange Marketing Named One of the Top Digital Marketing Agencies in Los Angeles

Posted by Orange Marketing on 12/17/18 7:38 PM

Fake news? How dare you. We even have the email to prove it.

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Topics: News

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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