A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

Sales and Marketing Tactics that Must Die

Posted by Kelsey Galarza on 10/31/18 12:35 PM

I like the History and Discovery channel way too much. 

Last night was a replay of one of my favorite shows Expedition Unknown, and they were talking about real life vampires. My hero Josh Gates and their experts scoured Eastern Europe for the origin of the use of garlic to ward off vampires, blood sucking, and my favorite, the wooden stake. Turns out, the locals used wooden stakes to keep a body "stuck" in it's casket to not rise again. Unfortunately, most often these poor souls turned out to be folks that were mentally or physically ill and not vampires. 

Sordid history aside, Halloween got me thinking of some sales and marketing practices that really need a stake in them. These are some myths we have seen that must die forever!  

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Topics: Outbound Sales, Best Practices, How To

Setting Up Your HubSpot Free CRM - The Fundamentals

Posted by Orange Marketing on 10/16/18 10:41 AM

HubSpot is one of the most popular tools for startups, and for good reason! Ease of use, fantastic pricing, and a product that grows as you grow are just a few of the benefits. While HubSpot is incredibly easy to get started with, we've seen some common mistakes made by early-stage companies that get started on their own. Read on to learn how to avoid them!

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Topics: How To, Best Practices

We are Hiring!

Posted by Rebecca Gonzalez on 9/17/18 7:00 AM


Hey duckies!

We have a great new problem - growth!

Orange Marketing is growing rapidly and Kelsey and Rebecca need you! What are we looking for? Here are some key characteristics:

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Topics: News

Orange Marketing Becomes a HubSpot Silver Agency Partner

Posted by Rebecca Gonzalez on 8/15/18 10:59 PM

NEWPORT BEACH, CALIF. (PRWEB) AUGUST 15, 2018

Today, Orange Marketing announced that it has become a Silver HubSpot Certified Agency Partner. HubSpot, a leading growth platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

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Topics: Press

Orange Marketing is a Silver HubSpot Certified Agency Partner

Posted by Amanda Berger on 8/15/18 2:33 PM

The past few months have seen some exciting developments at Orange Marketing. In addition to growing our team, we are pleased to announce that in less than 4 months we have been officially named a Silver HubSpot Certified Agency Partner!

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Topics: News

Don't Knock It 'Til You've Tried It

Posted by Kelsey Galarza on 8/10/18 1:43 PM

I was recently fortunate to spend a 9-week sales training course with Dan Tyre, an early HubSpot employee, super sales coach, and all-around fabulous (and very enthusiastic) guy. I was "required" to get off my butt, literally and figuratively, to learn how to develop Orange Marketing's client pipeline. And though I have advised people HOW to do it, (thanks to learning from the incomparable Marc Maloy, Amyra Rand, Steve Burrows, and others), I hadn't done the grind of outreach myself.

What I learned may help you  In no particular order, my top 5 lessons learned.

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Topics: Insider, Best Practices, How To, Outbound Sales

New Consultant Introduction: Amber Landeen

Posted by Amber Landeen on 8/9/18 11:50 AM

Last week Orange Marketing started a series, introducing our newest team members to our clients, friends and partners. We heard from Amanda Berger, who joined our team in May, and now Amber Landeen would like to share her journey of how she became a slice of Orange.

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Topics: News

OM in the News: Tips and Techniques for High-Performance Marketing

Posted by Rebecca Gonzalez on 8/5/18 3:43 PM

Twice in one week, Kelsey Galarza, Co-Founder Orange Marketing, finds herself quoted in the news,  and this time in MarTech Advisor.  We couldn't agree more with all the suggestions rounded up by John Reese regarding tools needed for higher performance marketing.

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Topics: How To, News

New Consultant Introduction: Amanda Berger

Posted by Amanda Berger on 8/2/18 10:37 AM

As Orange Marketing grows, we’ve started a series where we ask our newest team members to introduce themselves to our clients, friends, and partners. Learn a little about Amanda and why she’s thrilled to be onboard!

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Topics: News

OM in the News: Important Considerations When Building a Martech Stack

Posted by Rebecca Gonzalez on 7/31/18 9:11 AM

Our own Kelsey Galarza was quoted in a story on MerlinOne.com about considerations when building a marketing tech stack. This is a topic near and dear to our hearts, as many of our tech founders can over think this or become enamored with the "hack of the day."

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Topics: News

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Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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