A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

iNymbus Punched Through Their Sales Lead Problem!

Posted by Rebecca Gonzalez on 3/4/19 8:39 PM

SaaS Startup Founder and CEO, Sreedhar Narahari, had a problem. He and his sales team had sold in or presented their clever product for automatically disputing retailer and shipper chargebacks and deductions, from the likes of Amazon and Walmart, to everyone in their contact database. iNymbus had zero competitors in their space, yet their outbound email and cold calling were not generating sales qualified leads. What to do?

Download this Case Study with Campaign Pictures and Metrics!

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Topics: Case Studies

Ban This Word from Your Vocabulary

Posted by Rebecca Gonzalez on 3/4/19 7:00 AM

 

Nothing makes us cringe more then when we hear the word "Easy."

At Orange Marketing we specialize in technology and deal with a ton of super smart SaaS Founders. Many times we are even heading up software product management efforts for our Clients. We have oh so many examples of the misuse of the word "easy." Here are two of our favorites. 

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Topics: Best Practices

Marketing Intern Opportunity

Posted by Rebecca Gonzalez on 2/12/19 8:56 AM

Orange Marketing is growing! Do you know someone who is studying Marketing and needs some real world experience? We're looking to hire a few digital natives to learn the art of real world B2B SaaS startup marketing. 

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Topics: News

17 Steps to Effective Blog Posts: Free Checklist

Posted by Orange Marketing on 1/16/19 11:41 AM

 

Do you write and publish a new blog, or have you been thinking about starting one? Perhaps you have already began to put your content or thoughts out there but haven't necessarily seen the interaction, engagement or positive results that you were hoping for. We're here to help simplify your life and better ensure that all your blog posts are as effective as possible in garnering leads and SEO.    

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Topics: How To

Orange Marketing Achieves Gold in HubSpot Partner Program

Posted by Rebecca Gonzalez on 1/7/19 6:00 AM

NEWPORT BEACH, Calif. (PRWEB) January 07, 2019

Today, Orange Marketing announced that it has become a Gold HubSpot Certified Agency Partner.Orange Marketing specializes in helping Southern California SaaS (Software as a Service) startups grow using integrated Marketing and Sales strategies.

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Topics: Press

Orange Marketing Named One of the Top Digital Marketing Agencies in Los Angeles

Posted by Orange Marketing on 12/17/18 7:38 PM

Fake news? How dare you. We even have the email to prove it.

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Topics: News

What's New: HubSpot Business Card Scanner App

Posted by Rebecca Gonzalez on 12/17/18 4:50 PM

HubSpot has revitalized its Android business card scanner app and has launched an integrated business scanner app for iOS. We have never had a fully integrated solution that works both for Android and iOS. 

 

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Topics: How To

Sales and Marketing Tactics that Must Die

Posted by Kelsey Galarza on 10/31/18 12:35 PM

I like the History and Discovery channel way too much. 

Last night was a replay of one of my favorite shows Expedition Unknown, and they were talking about real life vampires. My hero Josh Gates and their experts scoured Eastern Europe for the origin of the use of garlic to ward off vampires, blood sucking, and my favorite, the wooden stake. Turns out, the locals used wooden stakes to keep a body "stuck" in it's casket to not rise again. Unfortunately, most often these poor souls turned out to be folks that were mentally or physically ill and not vampires. 

Sordid history aside, Halloween got me thinking of some sales and marketing practices that really need a stake in them. These are some myths we have seen that must die forever!  

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Topics: How To, Best Practices, Outbound Sales

Setting Up Your HubSpot Free CRM - The Fundamentals

Posted by Orange Marketing on 10/16/18 10:41 AM

HubSpot is one of the most popular tools for startups, and for good reason! Ease of use, fantastic pricing, and a product that grows as you grow are just a few of the benefits. While HubSpot is incredibly easy to get started with, we've seen some common mistakes made by early-stage companies that get started on their own. Read on to learn how to avoid them!

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Topics: How To, Best Practices

We are Hiring!

Posted by Rebecca Gonzalez on 9/17/18 7:00 AM


Hey duckies!

We have a great new problem - growth!

Orange Marketing is growing rapidly and Kelsey and Rebecca need you! What are we looking for? Here are some key characteristics:

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Topics: News

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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