A Slice of Orange

Email is absolutely the work horse of any B2B Digital Marketing strategy and startups are no exception. The exception becomes how startup Founders think email should be used, and how it really should be used to form the cornerstone of your digital marketing strategy.

In this quick 5-minute video, we explain why and how. 

In our first Video, we talked about "Why Create Content." We hope you are bought into the "why" of creating content for your company. Now we talk about how to create content easily and quickly. Hint: it's not as hard as you think it is and you do not need a PhD in English. Our video and actual content example below. 

Kelsey and I are nothing, if not transparent with our clients. We are completely honest about what we think we do well, what we think we can take a crack at, and what we have no earthly idea of how to get done. However, we are both life long learners and when we see a knowledge gap, we pursue it with a vengeance. But this video thing ... It had us scratching our heads.

Here is the story of how we attacked video for our startup ...  

At Orange Marketing, we constantly harp on content, content, content. In this quick 5-minute video, we tell you yet again why. Please, please create some content already!

Many startups share the misconception that they need to have all the ordering, product, or service elements ready before they start communicating their value to potential customers. This is not best practice. You should invest considerable attention to planning and carrying out pre-launch marketing efforts. You are better situated to survive the first few years of business by doing so.

We are so proud of Sharon O'Reilly, Founder and CEO, and her outstanding team at SmartTRAK for achieving the growth that has allowed their B2B SaaS Startup to obtain recognition as one of the largest Women-Owned Businesses in Orange County by the OCBJ, July 8, 2019.

What do most people do before buying a product? They look at product reviews! Likewise, in addition to having testimonials from happy customers on your business website, video case studies are an incredibly effective way for your customers to convey their happiness for others to see!

If you haven't heard of this conference, some are calling it "SaaStr Lite."  I got to attend thanks to friend Carey Ransom inviting me to join him in speaking at this event, and I don't think that's a fair comparison. it's a really cool conference all on its own! With two days of programming, including the Pre-Conference Workshop and the main event on May 1, we found loads of takeaways. Read on to see what we learned.