A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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4 min read

Go Local, or Go Home! How to Optimize Your Local Pages for Search

When it comes to showing up high on search results, you may think that large chains with big budgets would have the edge over local businesses.  You'd be wrong! The truth is that local businesses have the edge when it comes to local search. Why?...

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5 Reasons Startups Should Choose HubSpot Over Salesforce

3 min read

5 Reasons Startups Should Choose HubSpot Over Salesforce

Salesforce.com is a powerful platform. One of the first truly configurable SaaS CRMs (remember the no software logo). The world of Benioff has become...

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Common HubSpot Pop-up Mistakes and 6 Things to do Instead

4 min read

🍾Common HubSpot Pop-up Mistakes and 6 Things to do Instead

Pop-ups aren't popular. 73% of internet users don't like them, making them the least favorable advertising technique in existence. Why don't people...

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Oops, We Did It Again! The Best HubSpot And Marketing Secrets

4 min read

Oops, We Did It Again! Our 2022 Best HubSpot And Marketing Secrets

We were gratefully slammed for most of 2022 - how about you?! While our clients kept us super busy, we still found time to release terrific marketing...

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3 min read

Amberdata Unifies Sales, Marketing & Website Tech Stack on HubSpot Driving Explosive Growth

Case Study   Learn how Amberdata, a blockchain and crypto asset data company, consolidated its startup sales and marketing stack into one integrated...

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We are in marketing. We don't close deals. Sorry, not sorry.

4 min read

We are in marketing. We don't close deals. Sorry, not sorry.

We could go on about reasons we’ve heard why leads don't turn into deals. And reasons why deals don't close-won. "I consistently email the leads, but...

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4 min read

📧 7 Email Tricks - How To Get Your Prospects To Take Action!

As marketers, we can all acknowledge that email has increasingly become less effective, which is oh-so frustrating! Recently, notorious email expert...

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content writing tips

2 min read

✍️ What if insightful, reliable writers were easy to find?

Getting purposeful content out consistently that performs is the plight of anyone in the marketing game. So much can go wrong in finding the right...

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Take the Stress out of Social Media with HubSpot

3 min read

Take the Stress out of Social Media with HubSpot

As the CEO of a SaaS startup, life can feel like it’s going 1000 mph at all times. On top of everything, ensuring you're getting your company name...

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3 Ways To Optimize Images For Your Content Marketing 

4 min read

🖼️ Size Matters: 3 Ways To Optimize Images For Better Content Marketing

What is the right size for an image on a website, a blog post, in email or on social media? And how should images be optimized? Our team begged for...

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