A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

Orange Marketing is a Silver HubSpot Certified Agency Partner

Posted by Amanda Berger on 8/15/18 2:33 PM

The past few months have seen some exciting developments at Orange Marketing. In addition to growing our team, we are pleased to announce that in less than 4 months we have been officially named a Silver HubSpot Certified Agency Partner!

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Topics: News

Don't Knock It 'Til You've Tried It

Posted by Kelsey Galarza on 8/10/18 1:43 PM

I was recently fortunate to spend a 9-week sales training course with Dan Tyre, an early HubSpot employee, super sales coach, and all-around fabulous (and very enthusiastic) guy. I was "required" to get off my butt, literally and figuratively, to learn how to develop Orange Marketing's client pipeline. And though I have advised people HOW to do it, (thanks to learning from the incomparable Marc Maloy, Amyra Rand, Steve Burrows, and others), I hadn't done the grind of outreach myself.

What I learned may help you  In no particular order, my top 5 lessons learned.

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Topics: Insider, How To, Best Practices, Outbound Sales

New Consultant Introduction: Amber Landeen

Posted by Amber Landeen on 8/9/18 11:50 AM

Last week Orange Marketing started a series, introducing our newest team members to our clients, friends and partners. We heard from Amanda Berger, who joined our team in May, and now Amber Landeen would like to share her journey of how she became a slice of Orange.

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Topics: News

OM in the News: Tips and Techniques for High-Performance Marketing

Posted by Rebecca Gonzalez on 8/5/18 3:43 PM

Twice in one week, Kelsey Galarza, Co-Founder Orange Marketing, finds herself quoted in the news,  and this time in MarTech Advisor.  We couldn't agree more with all the suggestions rounded up by John Reese regarding tools needed for higher performance marketing.

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Topics: News, How To

New Consultant Introduction: Amanda Berger

Posted by Amanda Berger on 8/2/18 10:37 AM

As Orange Marketing grows, we’ve started a series where we ask our newest team members to introduce themselves to our clients, friends, and partners. Learn a little about Amanda and why she’s thrilled to be onboard!

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Topics: News

OM in the News: Important Considerations When Building a Martech Stack

Posted by Rebecca Gonzalez on 7/31/18 9:11 AM

Our own Kelsey Galarza was quoted in a story on MerlinOne.com about considerations when building a marketing tech stack. This is a topic near and dear to our hearts, as many of our tech founders can over think this or become enamored with the "hack of the day."

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Topics: News

Promote Your Product Launch Content in 5 Easy Steps

Posted by Rebecca Gonzalez on 7/26/18 5:27 PM

We have sold you! You read why we want you to create content prior to your product launch, and you have read how to easily create content for your product launch. Now we will provide you the basics of promoting your content prior to your product launch, without scaring you half to death.

What do we mean by scaring you? We have read a lot of posts by plenty of inbound marketing agencies that are designed to intimidate you and make you think, "OMG, I need to hire an agency to do all this as soon as possible! But I don't have money. Therefore, I won't do anything."

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Topics: Best Practices, Product Launch

Easily Create Content for Your Startup's Product Launch

Posted by Rebecca Gonzalez on 6/17/18 7:29 PM

The founders we work with are super smart. They have all heard about inbound marketing, and they know why they need to focus on putting content on the web, just as soon as they possibly can. And if they haven't, we send them to read 5 Reasons to Start Content Marketing Before Your Product Launch. Then they certainly realize one of the most important things they can do is START softening the beachhead for their product launch with website content. 

But our technology startup founders have very little time or money. Never fear. We can break content production down into 6 simple steps with none of them being all that technical or difficult

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Topics: Best Practices, Product Launch

5 Reasons to Start Content Marketing Before Your Product Launch

Posted by Rebecca Gonzalez on 6/10/18 8:21 PM

A typical mistake that our technology engineer entrepreneurs. startup founders, and sales VPs make time and time again when launching their new product, is they wait to begin anything resembling marketing until well after their product has been fully baked and is GA (Generally Available).

This is likely based on their impression of what marketing does (or does not do) for their business and how much agencies, in general, pick the pockets of unsuspecting entrepreneurs. Marketing becomes relegated to a low priority compared to creating the product, beta testing the product and eventually selling the product to the first lucky customer. We have seen this scenario play out time and time again, and truthfully it simply breaks our hearts.

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Topics: Best Practices, Product Launch

25 Steps to Effective Content Marketing Campaigns: Free Checklist

Posted by Amanda Berger on 5/31/18 2:11 PM

 

You've done the hard work! You've created an excellent piece of content. Now what? You need to run a marketing campaign to ensure the world knows about your e-book, white paper, slide deck or new research. 

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Topics: How To

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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