A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

5 Minute Video: How to Use Email Correctly for B2B Lead Generation

Posted by Orange Marketing on 8/5/19 10:32 AM

Email is absolutely the work horse of any B2B Digital Marketing strategy and startups are no exception. The exception becomes how startup Founders think email should be used, and how it really should be used to form the cornerstone of your digital marketing strategy.

In this quick 5-minute video, we explain why and how. 

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Topics: How To

5 Minute Video: Creating Content Quickly

Posted by Orange Marketing on 7/29/19 8:00 AM

In our first Video, we talked about "Why Create Content." We hope you are bought into the "why" of creating content for your company. Now we talk about how to create content easily and quickly. Hint: it's not as hard as you think it is and you do not need a PhD in English. Our video and actual content example below. 

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Topics: How To

Inside the Actor's Studio: The Making of the Orange Marketing Videos

Posted by Rebecca Gonzalez on 7/22/19 12:00 PM

Kelsey and I are nothing, if not transparent with our clients. We are completely honest about what we think we do well, what we think we can take a crack at, and what we have no earthly idea of how to get done. However, we are both life long learners and when we see a knowledge gap, we pursue it with a vengeance. But this video thing ... It had us scratching our heads.

Here is the story of how we attacked video for our startup ...  

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Topics: How To

5 Minute Video: Why Content is So Important for Your Startup

Posted by Orange Marketing on 7/22/19 8:00 AM


At Orange Marketing, we constantly harp on content, content, content. In this quick 5-minute video, we tell you yet again why. Please, please create some content already!


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Topics: How To

Why Startups Need To Start Their Content Strategy Before Launch

Posted by Monica Caraway on 7/15/19 6:02 AM

Many startups share the misconception that they need to have all the ordering, product, or service elements ready before they start communicating their value to potential customers. This is not best practice. You should invest considerable attention to planning and carrying out pre-launch marketing efforts. You are better situated to survive the first few years of business by doing so.

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Topics: How To, startups

Orange Marketing Client SmartTRAK Achieves OCBJ Largest Women-Owned Business List 2019

Posted by Rebecca Gonzalez on 7/9/19 7:35 PM

We are so proud of Sharon O'Reilly, Founder and CEO, and her outstanding team at SmartTRAK for achieving the growth that has allowed their B2B SaaS Startup to obtain recognition as one of the largest Women-Owned Businesses in Orange County by the OCBJ, July 8, 2019.

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Topics: Case Studies

Marketing 101: Video Case Studies

Posted by Monica Caraway and Brett Kramer on 6/26/19 1:49 PM

What do most people do before buying a product? They look at product reviews! Likewise, in addition to having testimonials from happy customers on your business website, video case studies are an incredibly effective way for your customers to convey their happiness for others to see!

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Topics: Case Studies, Best Practices

Tips for Trade Show Marketing: Download Our Guide!

Posted by Monica Caraway and Curtis Debrincat on 6/18/19 1:25 PM

Are you attending your first SaaS trade show? Have you prepared your marketing strategy, booth, giveaways, and sales reps for the big event? If not, then we have the perfect white paper to help guide you into having a highly successful event!
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Topics: Whitepapers, How To, Best Practices, Insights, Conferences

Highlights from Recurring Revenue Conference 2019

Posted by Kelsey Galarza on 5/7/19 7:52 AM

If you haven't heard of this conference, some are calling it "SaaStr Lite."  I got to attend thanks to friend Carey Ransom inviting me to join him in speaking at this event, and I don't think that's a fair comparison. it's a really cool conference all on its own! With two days of programming, including the Pre-Conference Workshop and the main event on May 1, we found loads of takeaways. Read on to see what we learned.

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Topics: Best Practices, Insights, Conferences

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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