A Slice of Orange

Tips and Tricks for a 2020 Marketer

7 Startup Marketing Technical Execution Tasks That Get Overlooked - Part 3 of 7 - Contact Us

Posted by Kelsey Galarza on 5/17/18 12:21 PM

Most new B2B SaaS company websites look pretty similar. Nice WordPress theme with some pretty icons and screenshots, some customer logos. The ubiquitous item is the Contact Us page. But is Contact Us enough? Not even!!

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Topics: How To, Best Practices

Startup Marketing Technical Execution Part 2 of 7 - Naming Convention and Folders

Posted by Kelsey Galarza on 5/11/18 10:06 AM

Ok, so you’re being a good startup and you’ve got yourself some marketing automation. That’s awesome, you’re going to need it. While you get it set up, do yourself a favor and keep things organized before you get going too far, because it’s a real hassle to clean it up later, I know this from experience. For the record, I'm not THAT tidy of a person, but I'm forever on the quest. I'm obsessed with the Kon Mari technique, and maybe that's reflected in this article. If you don't have a place for everything, it's all over the place.

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Topics: How To, Best Practices

7 Startup Marketing Technical Execution Tasks That Get Overlooked - Part 1 of 7 - Tracking

Posted by Kelsey Galarza on 5/10/18 9:23 AM

Look, there are over 86 Million Google results for "startup marketing". I’ve even written some of them. And I massively believe in getting product marketing right, creating content, and using a CRM correctly and jointly between Sales and Marketing. But one article you don’t see much of has to do with the infrastructure of these programs, and infrastructure can make or break you later, so it’s important to do setup correctly and now.  It's a really meaty topic, so I'm dissecting it in seven parts.

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Topics: How To, Best Practices

Orange Marketing is now a HubSpot Certified Agency Partner

Posted by Orange Marketing on 4/17/18 9:33 AM

Newport Beach, CA, April 17, 2018

Today Orange Marketing announced that it has become a Certified Agency Partner with HubSpot, the world’s leading inbound marketing and sales platform. Certified Agency Partners have proven their expertise with HubSpot’s marketing automation software, which incorporates integrated tools for search engine optimization, blogging, lead generation, customer relationship management, sales enablement, marketing analytics and more.

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Topics: Insider, News

Google Suite Setup Tips That Save Time and Sanity

Posted by Rebecca Gonzalez on 4/1/18 4:30 PM

Setting up Google Suite for your new business can be relatively painless. And, there is absolutely no better way to run a new company than on Google Suite. After multiple implementations, there are a couple of things that trip me up. Here is our checklist for non-vexing Google Suite setup:

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Topics: How To

Orange Marketing

Orange Marketing specializes in lead generation via HubSpot enabled inbound marketing for SaaS B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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