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A Slice of Orange

Everything marketing and sales for SaaS tech companies.

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building hubspot websites

3 min read

Learning How to Develop Your HubSpot Website

The HubSpot Academy receives wide acclaim for providing exceptionally laid out content and amazing resources. We agree! And their ever-expanding CMS for Developers course is handy, despite the nature of some of the heavy, developer-oriented,...

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email deliverability tips

1 min read

[Ebook] The Truth About B2B Email Deliverability

New Ebook: Whether you are an experienced B2B marketer becoming increasingly frustrated with email results or a B2B entrepreneur who desperately...

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saas b2b inbound content marketing tips

4 min read

Focus Content to Hook Leads - You Only Have Seconds

Our biggest job as a B2B SaaS and technology-focused marketing company is to generate leads for hungry sales teams. Inbound Lead Generation 101 is...

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startups_sales_tips_lead_scoring

3 min read

Why Lead Scoring is Bad for Startups

Your approach to sales is critical to the success of your business, particularly as you are getting started. In this article, we look at why many...

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how to send automated recurring emails using hubspot workflows

4 min read

How to Send Automated Recurring Emails Using HubSpot Workflows

First Place Winner, 2021 HubSpot Blog Contest and Originally Published July 28, 2021, on HubSpot.com.

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b2b_sales_tips

3 min read

Stop Wasting Money on Leads Your B2B Sales Reps Won't Call

Do you know where you are wasting money on good leads? Some crucial basics are holding B2B sales teams back. We have the answers!

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b2b_sales_team_tips

4 min read

B2B Sales Teams That Your Investors Will Love

Your investors want to see a scalable, repeatable, and predictable sales process to help them determine when (or if) they will get their money back....

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b2b sales ebook tips

2 min read

[Ebook] The Truth About B2B Sales

We've watched dozens of B2B SaaS and technology startups and experienced companies fumble setup of sales teams. We have finally written down our...

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apple_mail_app_updates_impacting_email_metrics

2 min read

What Do Coming Apple Mail App Changes Mean for Marketing Email Metrics

A look at Apple's planned Apple Mail App updates and how this will impact your email marketing metrics.

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anonymous_case_study_tips

3 min read

What's In A Name? Writing Compelling Anonymous Case Studies.

Never let the fact that a happy customer doesn't want to be mentioned by brand name in a case study hinder you from producing them! When you tell...

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