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Orange Marketing

Orange Marketing specializes in HubSpot implementations for B2B SaaS companies -- beginning with understanding your customers and identifying segments you didn't know you have, setting up your website conversion paths for these segments/personas to begin generating leads right away and then the complete HubSpot technical implementation.

5 Ways to Reach High-Value Prospects for B2B SaaS Companies

5 Ways to Reach High-Value Prospects for B2B SaaS Companies

These days, marketers have access to a wider range of strategies and tactics than ever before. It can be hard to choose from this long menu, especially if you don’t have a bottomless budget thanks to a massive fund raise, so here are five that we’ve...

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6 Powerful Ways  B2B Companies Are  Using QR Codes

6 Powerful Ways B2B Companies Are Using QR Codes

Once written off for dead, QR codes have experienced a worldwide resurgence in the last couple of years. With just about everyone having scanned a QR...

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sales and marketing tech consolidation

[Case Study] Tech Stack Consolidation Drives Growth Into 2022

In late 2019, Isos Technology, a top Atlassian Solution Partner, realized they had a problem. No matter how hard they tried, they couldn’t grow...

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hubspot and salesforce features

Why Moving from HubSpot to Salesforce Won't Solve Your Sales Problem

Don't make the mistake of thinking that pivoting to Salesforce will fix your sales problems—that's not your problem. Not hitting your targets? Don't...

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startups_sales_tips_lead_scoring

Why Lead Scoring is Bad for Startups

Your approach to sales is critical to the success of your business, particularly as you are getting started. In this article, we look at why many...

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b2b sales ebook tips

[Ebook] The Truth About B2B Sales

We've watched dozens of B2B SaaS and technology startups and experienced companies fumble setup of sales teams. We have finally written down our best...

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Orange Marketing Becomes a Diamond Hubspot Solutions Partner

Orange Marketing Becomes a Diamond HubSpot Solutions Partner

Orange Marketing, a leading Orange County, California, SaaS-focused growth consulting agency, has reached the diamond tier of HubSpot’s Solution...

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link_building_saas_b2b

Why is Link-Building Essential For B2B and SaaS Companies?

Having a digital marketing strategy is a must in our tech-driven era. But that doesn’t mean every industry or type of business should utilize the...

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SOLVED: How do I add customized images to HubSpot emails?

Solved: How do I add personalized custom images to HubSpot emails?

Problem: Our client wanted to use a custom image for each company to which they were sending a specific email. It seems so simple. 😭 After research,...

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The Truth About B2B Marketing

[Ebook] Truth About B2B Marketing

Welp. We should have titled this "The Orange Marketing Manifesto." We finally wrote down all the information we think every B2B company executive...

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