Monica Caraway
We were gratefully slammed for most of 2022 - how about you?! While our clients kept us super busy, we still found time to release terrific marketing resources, share our favorite HubSpot tips, welcome several new awards, and announce a new fractional HubSpot Admin service (🔥). Check out our recap with links for some fantastic checklists and step-by-steps to get you moving through 2023!
Top 6 HubSpot Tips of 2022
As a HubSpot Diamond partner, we pretty much eat, sleep, and breathe HubSpot. And we love to share what we know! Here are our HubSpot posts that got the most traffic last year:
1) Salesloft & Outreach
Thinking about adding Salesloft or Outreach to your HubSpot or Salesforce integration? Be sure you know what you're getting into! Sometimes, three's a crowd. Check out our post: Three's A Crowd: Why Adding Outreach or Salesloft To Your HubSpot/Salesforce Integration Is A Bad Idea.
2) Google Analytics 4
Regardless of which tier of HubSpot Marketing Hub you're on, if you're currently using Google Analytics for site analytics, you should set up GA4. And we tell you how in our post: Transitioning To Google Analytics 4 For HubSpot Users.
3) HubSpot Sequences Tool
Do you want to squeeze more cold emails out of your overworked sales team? You can automate personalized sales-focused emails by using the step-by-step process outlined in our post: How Marketers Can Leverage The Sequences Tool In HubSpot Sales Professional.
Oldies But Goodies
The below HubSpot tips continued to rank incredibly high last year, so we include them in our 2022 wrap-up:
4) Automated HubSpot Emails
Question: What is the trick to sending recurring emails in HubSpot?
Answer: Engineer a clever set of workflows.
And all is revealed in our post: How To Send Automated Recurring Emails Using HubSpot Workflows.
5) Customized Images
HubSpot has many options for personalizations within its CRM, but there isn't a simple solution for custom email images. We detail how you can create and use customer images in our post: Solved: How Do I Add Personalized Custom Images To HubSpot Emails?
6) HubSpot Comms
There are a few key differences between HubSpot Templates and Sequences vs. HubSpot Emails and Workflows that you should know. Dive into our post: HubSpot Sequences Vs. Workflows: What's The Difference? to learn more!
Top 5 Marketing Resources of 2022
Let's start with the free goodies!
1) Landing Page Checklist
Landing pages are one of the most critical components of a successful marketing website. But what are the best practices to strategically focus your page? The Ultimate Landing Page Checklist gives you what you need to know to create successful landing pages that entice and convert prospects!
2) Ultimate Webinar Checklist
Webinars help you create buzz and, if you invite the right industry experts or partners to participate, give you an opportunity at cross-marketing (i.e., more potential 👀 on your content!). Additionally, with the right strategy, you can get several pieces of gated and ungated content out of a single webinar that can drive traffic for weeks or even months!
Access our Ultimate Webinar Checklist for 29 must-do Pre-webinar and Post-webinar tasks that will help you run a smooth, well-attended live event!
3) Ultimate Checklist for Creating Pillar Pages & Matching Ebooks
Want more bang for your content buck? Get the Ultimate Checklist for Creating Pillar Pages & Matching Ebooks to streamline your inbound efforts! Create pillar pages for your SEO and matching PDF ebooks for sales collateral/inbound efforts in the smoothest way possible by following our lead! We've run through this process sooooooooooo many times and have refined it to a fine art. Take a load off and get the checklist!
4) HubSpot's Annual Inbound Recap [On Demand Recording]
With HubSpot rolling out feature updates and releases each week and an onslaught of announcements ahead of their premier annual Inbound conference, it's incredibly challenging to stay on top of new capabilities. Last year, we made this easy by revealing the hottest changes in a webinar you can access On Demand. Check out the recording and make sure you are up-to-date!
5) Social Selling Tips
Maybe you know a thing or two about using LinkedIn, Instagram, Reddit, and the like to raise brand awareness. But how do those efforts tie into sales? Download our Social Selling slide deck to make your time on social work for your business!
Orange Marketing 2022 Awards
We've been graced with a number of awards and recognitions through the years. Last year we proudly accepted:
🏆 Women's Business Enterprise
Orange Marketing won a national certification as a Women’s Business Enterprise by the Women's Business Enterprise Council – West (WBEC-West), a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).
🏆 American Business Awards®
Orange Marketing took out the Bronze Stevie Award for Best Ebook for our release of The Truth About B2B Marketing from the American Business Awards®!
🏆HubSpot Impact
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The HubSpot Impact Awards recognize HubSpot solutions partners for exceptional client work. Orange Marketing received this recognition for a case study regarding a stunning consolidation of a complex sales and marketing tech stack onto HubSpot, which increased the client’s Closed/Won Revenue associated with Marketing Qualified Leads by 38%.
New Case Study
How does Orange Marketing's full-service work? Find out in our new case study! Learn how Amberdata, a blockchain and crypto asset data company, consolidated its startup sales and marketing stack into one integrated HubSpot solution, driving explosive growth in 2022 and beyond.
Fractional HubSpot Admin Service
We launched a new service in 2022. HubSpot is straightforward to implement and is exceptionally user-friendly. However, knowing how best to set up sales and marketing automation and maintaining your CRM as time marches on and more and more data flows in can take time and effort. So, why not let the experts expert?
Orange Marketing now offers a service that lets you focus on strategy, lead generation, content, paid, and all things marketing while we focus on HubSpot - ensuring your content, leads, and CRM are optimized and running efficiently and effectively. It's worth a chat to see how it works 😎
More HubSpot Tips in 2023
We help technical founders and entrepreneurs access all the information they need to crush it in 2023! Don't miss any of our HubSpot and startup/product marketing tips! If you are not already signed up for our weekly newsletter, subscribe to continue receiving lead generation and inbound marketing advice!
