Our goal is to convince our SaaS startups to stop wasting time building WIX, Squarespace or WordPress websites and encourage them to get on the right tool from the get go that will support growth through multiple funding rounds, buyout or IPO.
If the following sounds like a blatant HubSpot sales pitch, well that's because it is. We stand behind HubSpot as the BEST CRM and website tool for SaaS Startups, so much so, that we don't support any other Marketing CRM or website CMS. Period.
Why HubSpot for SaaS?
As a SaaS startup, there is a lot to focus on. Figuring out how to manage your website and choosing a Content Management System (CMS) for your SaaS is just one of many important decisions. Security, affordability, performance, scalability, reliability, convenience, and ease of operation are just some of the things to consider. A smart decision on the best CMS as an early startup will save money, limit growing pains, and position your business for great marketing as you mature.
OrangeMarketing.com built by Orange Marketing on HubSpot CMS
As HubSpot superfans, here are our eight reasons why HubSpot’s CMS Hub Professional is a no-brainer for for SaaS startups.
All-in-One Platform - Website and Marketing One-Stop-Shop HubSpot CMS combined with HubSpot Marketing CRM lets you create, manage and execute all of your content in one place.. This includes website pages, offer landing pages, calls-to-action, stand-alone and follow-up emails, newsletters, live chat and blog posts. Analytics, SEO, A/B testing and built-in reporting tools also enable optimization and functionality. There are no extra plug-ins or software required to be on your way to creating and optimizing great-looking content.
Marketer-Super-Friendly Forget having to ask (and pay and wait for) a developer to make simple changes to your website. HubSpot’s CMS is so user friendly, even inexperienced or non-technical users will be able to easily edit or create website pages and other content. Themes, or a set of customizable assets such as modules, templates, drag and drop features, allow for a marketer-friendly content editing experience. With access and ownership of your website, marketers will spend less time worrying about how to make updates and more time focusing on creating an engaging customer experience.
SmartTRAK.com built by Orange Marketing on HubSpot CMS
Advanced Security Features and Reliability Your IT team will feel good knowing your website is always fast and secure. HubSpot hosted websites include a standard SSL certificate for a secure browsing experience, and a globally hosted content delivery network (CDN), so your website has 99.99% uptime. Along with cache optimization and more, HubSpot hosted sites load instantly so visitors won’t bounce away frustrated by a lagged load time. In addition, 24/7 security monitoring and threat detection is included. See all I.T. features here.
Training and Customer Service HubSpot is built for marketers by marketers and has been around since 2006, outlasting competitors as a well known and trusted marketing content management platform for businesses at all stages of growth. With free training courses in HubSpot Academy, there are endless opportunities to educate yourself on HubSpot specific fundamentals, as well as overall digital marketing strategies and practices. Still need help? A top-rated customer support team is readily available via your communication channel preference: email, chat, or phone. Gigxr.com built by Orange Marketing on HubSpot CMS
Integrated Solution Combined with HubSpot’s free Sales & Marketing CRM, you’ll get world-class tools that work together right out of the box and keep your website and customer data in the same place. This is invaluable for your sales and marketing efforts and lets you leverage customer information to create personalized experiences on your website.
Cost-Effective SaaS Content Management Systems can often require high monthly or annual fees. There can also be hidden fees for things such as extra storage, users, or visitors. HubSpot’s CMS Hub Professional is a flat fee of just $300/month (annual plan sale at $240/month), with no extra costs associated with other CMS options. This is by far the lower cost option to purchasing and trying to manage and integrate separate software platforms for marketing, sales, and customer service. We’d bet you’ll get more, too.
Scalability Need more advanced features once your SaaS company makes it big-time and is wildly successful down the road? It’s easy to upgrade a tier to CMS Hub Enterprise and basically rule the internet.
We could go on and on, but to summarize:
HubSpot's CMS combined with HubSpot’s free Marketing CRM is truly the best deal in town for SaaS startups. If taking the pain out of website management and working with a robust and reliable technology that will work right out of the box sounds too good to be true, it's not, Look no further than HubSpot CMS Hub Professional.