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Having a digital marketing strategy is a must in our tech-driven era. But that doesn’t mean every industry or type of business should utilize the same exact techniques.
For B2B companies and SaaS organizations, link-building can be tremendously effective. If you’re looking to increase your site rankings, drive more traffic to your site, and be viewed as an industry leader, you’ll want to consider adding backlink acquisition to your marketing strategy.
The premise of link-building is relatively simple. It involves acquiring links to your own site from other websites on the internet. You can think of backlinks as an endorsement or seal of approval from these other websites. If they like your site enough to give you a link, that means they feel you’re a trusted resource.
Any white label SEO marketing agency will tell you that link-building is an integral part of any digital marketing strategy. While on-site optimizations are crucial, you’ll also need to build up your reputation and authority online. Securing backlinks from reputable websites are a great way to show Google that you’re a respected leader in your industry that’s worthy of attention (and improved site rankings).
For B2B (business-to-business) companies and SaaS (software as a service) organizations, in particular, link-building can be especially beneficial. High-quality backlinks can set your company apart from your competitors and help you reach your target audience more effectively.
Because you sell your products or services to other businesses, rather than directly to consumers, you may find that link-building is an even more effective strategy for you than other digital marketing techniques (like paid ads, for example). By obtaining reputable backlinks to your site, you’ll attain a richer, more diverse backlink profile that can allow you to outrank your competitors.
Link-building plays an essential role in marketing your B2B or SaaS company. In order to build your backlink profile and overall online visibility, make sure to focus on this area in 2021 and beyond.
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