Orange Marketing
[LIVE SESSION MAY 15 YOU DO NOT WANT TO MISS] Everyday a prospect asks AI for the best companies that do what you do. And if you're like most B2B marketers, your brand does not show up. No one on your team gets an alert about it. No form goes unfilled. No rep hears the objection. No dashboard tells you what happened.
You just never make the list.
This is what makes AI discovery so difficult: buyers are narrowing their list before your website ever gets a chance to do its job. Prospects are using tools like Claude, ChatGPT, and Perplexity to compare vendors and if your brand is not showing up in those answers, you are losing visibility before your team even has a chance to compete.
Save Your Spot for the Live Session [REGISTER HERE]
The Blind Spot
This is not just about traffic. It is about influence. For years, marketers focused on rankings, clicks, and conversions as the clearest signals of visibility. But AI-driven discovery is changing that. A prospect can now research a category, compare vendors, and narrow a shortlist without ever creating the kind of activity your team is used to influencing and measuring.
That is why AEO (Answer Engine Optimization) is getting so much attention. Marketers are realizing they need to understand not just whether their website ranks, but whether their brand is showing up when AI tools are asked the kinds of questions buyers ask about their product or services.
What The Live Session Covers
That's exactly what our May 15 live session is built to address. On Friday, May 15, our CEO Rebecca Gonzalez will share what is working right now in AEO based on client work, real-world testing, and lessons from the field.
This is not a theory-heavy conversation about what may happen someday. It is a practical session focused on what B2B marketers should be paying attention to now, where the biggest gaps are showing up, and what teams should start doing differently.
There will also be a live 30 minute Q&A, which makes this especially useful for marketers trying to connect broad AI trends to the reality of their own pipeline, content, and visibility challenges.
Save Your Spot for the Live Session [REGISTER HERE]
Why Our HubSpot Demo Matters
A live HubSpot demo is where our event gets especially interesting! Orange Marketing's RevOps Director Kirill Ougarov will demo HubSpot’s brand new prompt visibility tools, offering attendees an early look at how HubSpot is helping marketers track brand visibility inside AI-powered search experiences.
We recently highlighted HubSpot's new AEO tools in our weekly HubSpot Updates Recap. That post digs into what the move means and why bringing prompt visibility into Marketing Hub is a bigger deal than it might seem. If you're already on HubSpot, or trying to figure out where it fits into your AEO strategy, Kirill's demo will be the part of the session you won't want to miss.
Moving Past Guesswork
Right now, a lot of marketers know search has changed, but they're still piecing the problem and solutions together through scattered articles, platform updates, and their own trial and error. That is what makes our session worth attending. Instead of trying to connect the dots on your own, you will hear what a Diamond HubSpot Partner is seeing firsthand across their B2B clients and get a live look at how HubSpot is starting to make this shift more visible inside the platform.
If you've been trying to make sense of all this without a clear framework, this session will help. REGISTER HERE!
