[Case Study] Tech Stack Consolidation Drives Growth Into 2022

Orange Marketing
Jan 10, 2022

[Case Study] Tech Stack Consolidation Drives Growth Into 2022

In late 2019, Isos Technology, a top Atlassian Solution Partner, realized they had a problem. No matter how hard they tried, they couldn’t grow net-new revenue faster. And even though Isos seemed to have a handle on all things marketing and sales, they struggled to align on core initiatives with little visibility into results.

Furthermore, the Isos CEO, Thad West, was the talented geek who had concocted the set of tools and integrations and maintained it as an increasingly demanding side gig. 

Enter Orange Marketing

Isos Techologies' fractional CMO, Sharon Spooler, Area Managing Parter, from preeminent marketing and management consulting firm Chief Outsiders, requested Orange Marketing's expertise in consolidating Isos' sales and marketing technology and processes. 

How did we take just three months to migrate Isos' systems, assist them with change management, and level up their marketing and sales teams' daily processes?

Read our case study to learn how we helped Isos achieve:

  • Increased revenue over the past 5 quarters 
  • A 30% increase in deals closed-won associated with an MQL  
  • A 19% increase in MQLs
  • A 15% increase in SQLs 

This case study is a must-read for any SaaS companies needing to jump-start results—or for SaaS startups just beginning down the road of attracting and nurturing new business. Orange Marketing implements expert sales and marketing processes and educates clients on keeping the momentum going as their business scales.

Learn how we do it and consider the possibilities for your company! 

sales and marketing consolidcation

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