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More than 26,000 marketing and sales professionals attended HubSpot’s Inbound 2019 conference in Boston. Our Orange Marketing team has attended Inbound for the past three years and it is always an exceptional learning experience!There are MANY takeaways you can gain with an event that hosts 377 sessions over 3 days. We have narrowed this down to 11 actionable tactics that we hope you too can start implementing straight away.
Our favorite 11 tips cover:
HubSpot’s AJ Beltis was quite a treat. He claimed that with his tips, you could improve blog conversions by up to 1,000%!
He shared how to conduct methodical research to uncover your best lead potential by isolating under-served topics via your HubSpot blog data. He also showed how to improve CTA click-through rates and how to uncover what the best offers would be to capture leads.
A.J. also noted that templates and digital kits (packages that include several digital giveaways) make really enticing downloads.
LinkedIn Ads Expert AJ Wilcox, founder of B2Linked.com, shared advanced LinkedIn ad tips.
Pepperland Marketing's Sean Henri shares 21 automated workflows to help stay on top of your CRM.
Look at how you evaluate leads and customers. Create best practice workflows and implement for all clients. Good CRM data is clean, complete, accurate, and actionable.
Sean shares his 21 tips and a Workflow Audit Template to help us get started.
Presenter Slide Deck Access:
Perspectivity's Brian Williams talked about how to sell what your customers really want - and enjoy the experience!
MTB Direct's Jen Geale talked about "Remote, Not Removed: Building a Fully Stoked Team When Everyone Works from Home!"
Slide Deck Unavailable.
Keeping in mind you only have 1:15 seconds of attention on YouTube, follow format:
Tyler explained that there is a free Chrome extension of their Vidyard video software that integrates with HubSpot.
HubSpot’s Alex Girard and Ari Plaut outline the features of Attribution Reporting, which will be available from October this year.
Closing tip - Log customer issues as tickets in HubSpot so you can report on them. Very handy for live events - Example: Customers are tweeting about a lack of water at a concert. Log each feedback at a ticket and can report on various issues that may have occurred during an event.
GoToWebinar’s Daniel Waas has organized over 500 webinars. He knows a thing or two about what to try...and what to avoid.
HubSpot’s Victor Pan and Braden Becker says that 89% of HubSpot blog monthly organic traffic, comes from content that was created more than 6 months ago.
Atlassian’s Ashley Faus discusses about how to use LinkedIn Pulse to republish content.
NOTE: Google does not like duplicate content and will potentially penalize both websites (no ranking = no good)
Example: How to use an existing case study?
1) Frame up the “problem” on Pulse. Frame up a problem on Pulse and link to a piece that details the solution.
2) Include CTA to a landing page to download the rest and get “the solution”.
Nextiva’s Gaetano DiNardi & Alina Benny share snippet tips!
2 easy ways to target and snag winning snippets!
Hope to see you at InBound 2020!! Please see below to download checklists we use when organizing and optimizing content marketing campaigns, case studies, and blog posts.