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This week's HubSpot updates are all about helping teams work smarter with AI, better data, and more streamlined workflows. Whether you're creating on-brand visual content, identifying your highest-performing markets, or improving customer communications with transactional SMS, these enhancements are designed to help you move faster while making more informed decisions.
Here are the most notable updates for the week of July 20, 2026:
- Image Editor,
- Data-Driven Market Discovery with Performance Insights, and
- Transactional SMS 10DLC - Add on.
Image Editor
You can now make quick edits to images you generate with AI Image Generation (crop, resize, rotate, flip, add a text overlay, or place your logo) without leaving HubSpot.
AI-generated images rarely come out publish-ready. Text is often garbled, proportions may be off for the platform you're posting to, and there's no easy way to brand the image with your logo. Until now, that meant downloading the image and finishing it in an external tool before you could use it. With the editor available directly from the AI Image Generation output, you can go from generated image to publish-ready asset without switching tools or breaking your workflow.
How does it work?
- Go to AI Image Generation and generate an image.
- Click Edit on the generated image to open the editor.
- To crop, choose a preset (Instagram, Facebook, Video Thumbnail, Blog Hero, or Blog Featured Image) or drag the handles for a custom crop.
- To rotate or flip, use the rotation controls in the toolbar.
- To add text, click Add Text Overlay, type your copy, then set font, size, and color and drag it into position.
- To add a image/logo, click Add Image Overlay, select your image/logo, and drag it to the position you want.
- Click Save — the edited image is saved as a new file.
Data-Driven Market Discovery with Performance Insights
Market Segments automatically identify and define the markets where you actually win. By analyzing your HubSpot data, Market Segments creates dynamic, data-backed segments that are ready to use for your marketing and sales campaigns.
Most teams spend weeks or months defining their Markets and ICPs in spreadsheets, only for them to become outdated, fragmented, and disconnected from day-to-day execution. Market Segments is our first step in solving this problem by turning your historical data into a unified, living system of truth for where you win. With Market Segments, you can:
- Discover your best markets automatically based on actual closed-won deals
- Unify your targeting strategy into one system that connects across HubSpot
- Continuously adapt to change as your business evolves
- Identify companies that match your Market definition, but do not exist in your CRM
Market Segments also recognize that you may operate in more than one Market. Market Segments helps you uncover and prioritize multiple high performing markets, so you can tailor your strategy, focus your teams, and capture more opportunities.
The result: clearer prioritization, better alignment across teams, and faster, more confident go-to-market execution.
How does it work?
Knowledge Base (password: Segments_290892)
You can create Market Segments in two ways:
- Use AI to analyze your closed deals and automatically discover markets based on actual win patterns. You will be able to edit the output of the AI discovery.
- Manually define the attributes that make up the markets you operate in
Note: if you have existing Target Markets, these will automatically be converted to Market Segments.
After saving your Market Segment, you will get insights around how companies in this market have historically performed (win rate, deal velocity, average deal size), and be able to view the companies in and out of your CRM that match, as well as associated contacts and deals.
In the Companies tab, you can toggle to view companies that match your market but are not yet in your CRM. With one click, you can add and enrich your CRM with the net-new companies. Note: adding the enriched companies to your CRM will cost 10 credits per company.
Finally, once created, your Market Segments connect across Breeze Assistant, Custom Agents, Buyer Intent, and Target Accounts. To use Market Segments in other tools like Email, Workflows, and Campaigns, simply create a segment.
Now, you can seamlessly drive daily prioritization, campaign targeting, and sales routing.
NOTE: this feature is currently available in private beta only.
Transactional SMS 10DLC - Add on
Businesses can now purchase a dedicated Transactional SMS SKU (campaign & number) to send non-marketing (operational/1:1) SMS messages with a transactional subscription type.
Why does it matter?
Reason for development
Businesses need the ability to send operational or one-to-one SMS messages separately from marketing communications. However, current workflows force all messaging into a marketing-only model, leading to compliance risks, registration challenges, and customer confusion.
The Transactional SMS SKU enables compliant transactional messaging, either independently or alongside the Marketing SMS SKU. It also removes the need to rely on a single subscription flow. As a result, if a customer opts out of marketing SMS, businesses can still send essential transactional messages to that same number.
How does it work?
How it works
- Businesses can purchase the Transactional SMS SKU as a monthly add-on.
- This SKU unlocks non-marketing 10DLC registration flows, enabling operational/transactional messaging use cases.
- Marketing SMS and Transactional SMS are clearly separated for pricing, compliance, and usage.
- Users no longer need to register transactional use cases under marketing compliance or purchase unnecessary marketing contact tiers.
- Compliance requirements are met for transactional messaging, and customers can use separate numbers for each use case.
AI Search Is Creating New Opportunities for B2B Marketers
As HubSpot continues to invest in AI-powered marketing tools, it's becoming increasingly important to understand how buyers are finding and evaluating vendors in AI search. Success isn't just about ranking anymore, it's about becoming the answer.
If you're ready to learn practical strategies for improving your visibility in ChatGPT and other AI search experiences, we'd love to have you join us.
Register for our upcoming live session, Earn the Answer: PR + AEO Tactics That Get You Found in AI Search, and discover how PR and AEO work together to increase your AI visibility.
