Monica Caraway
In addition to social media, video, podcasts, and webinars, for several reasons, in B2B SaaS, we still recommend written content on website pages, both short and long formats (e.g., blogs and white papers). Finding the correct author who can masterfully craft content full of insight for your specific niche or technology can seem impossible. But those unicorns are findable, and here we unravel how to discover niche authors who possess the prowess to create influential content specific to your industry and technology.
Why You Need More Than Just General Ghostwriters
While professional bloggers/ghostwriters may possess excellent writing and research skills, finding industry-specific writers is a distinct advantage in producing blogs and long format articles that resonate with your audience. These writers bring a depth of knowledge and understanding beyond surface-level research. They are intimately familiar with the particular field's nuances, trends, pain points, aspirations, and terminology, allowing them to connect with your target audience.
Additionally, industry-specific writers can save time and effort by reducing the need for extensive revisions and fact-checking. Their familiarity with the subject allows them to produce accurate and well-researched content from the start, saving valuable resources and ensuring a smoother and more efficient content creation process.
So let's dive into how to find them!
11 Tips to Find Niche Writers
1. Leverage Content Marketplaces
Content marketplaces can be a treasure trove for marketing agencies seeking niche authors. Platforms like Upwork, Fiverr, and nDash offer a vast pool of freelancers specializing in different fields. With careful vetting, you can identify talented writers whose expertise aligns with your needs. Utilize the marketplace's rating systems, reviews, and portfolios to gauge the quality of their work. And you can typically reach out to the platform's help to find hard-to-find writers.
2. Network with Subject Matter Experts
Reach out to subject matter experts in your industry and build relationships with them. These experts can provide valuable input, contribute guest articles or quotes, and even recommend talented writers within their network. Networking with industry experts opens doors to a wealth of niche talent and opportunities for collaboration.
3. Harness the Power of LinkedIn
LinkedIn is an invaluable resource when it comes to finding niche authors. Leverage the platform's advanced search filters to locate professionals with expertise in your target industry. Look for individuals who have published articles, garnered engagement, or received endorsements within their niche. Contact them directly, sharing your vision and the potential collaboration opportunities available.
4. Seek Referrals from Existing Contacts
Tap into your existing network of clients, partners, and colleagues and ask for referrals to niche writers they may have worked with or come across. Personal recommendations often lead to reliable connections and quality writers who have already proven their expertise in the field.
5. Engage with Blogging Communities
Niche blogging communities are a goldmine of talented authors passionate about their fields. Platforms like Medium, Quora, and specialized forums can help you discover writers consistently producing high-quality content. Engage with these communities by commenting on and sharing their articles. Build relationships with influential authors, and offer them opportunities to contribute to your agency's projects.
6. Collaborate With Influencers
Identify influential individuals within your target industry with a solid online presence and engage with their audience. Reach out to them to explore potential collaborations or content partnerships. Their expertise and following can add tremendous value to your B2B marketing efforts. OM Blog Post: Amplifying B2B Marketing With Influencer Collaboration, Content Curation and Repurposed Content.
7. Industry-Specific Events
Industry conferences, trade shows, and seminars offer excellent opportunities to connect with experts. Seek out panel discussions and presentations that showcase knowledgeable speakers. Approach these experts afterward and discuss potential collaborations. By attending these events, you discover niche authors and gain valuable industry insights that can further enhance your agency's content strategy.
8. Tap Into Professional Associations
Many industries have professional associations or organizations that bring together experts and professionals. Engage with these communities by attending events, participating in forums, or exploring their membership directories. Connect with industry-specific writers active within these associations, who often possess deep knowledge and insights.
9. Explore Industry Publications
Investigate industry-specific publications, magazines, or online platforms that cater to your target B2B audience. Look for authors who consistently contribute insightful articles to these platforms. Reach out to them directly, expressing your interest in collaborating on content projects aligned with their expertise.
10. Utilize Social Media Listening
Leverage social media listening tools to monitor conversations and trending topics within your industry. Identify individuals who frequently contribute valuable insights or share informative content. Engage with these thought leaders and establish connections that can lead to fruitful collaborations with niche writers.
11. Create Compelling Job Postings
Don't underestimate the power of a well-crafted job posting when searching for niche authors. Clearly outline the specific industry, subjects, and style of writing you're seeking. Highlight unique perks, such as exposure to a broader audience or collaboration with influential brands. Share samples of excellent content within the field to attract writers who resonate with your agency's values and goals.
Finding niche authors to power your content engine doesn't have to be an arduous journey. By casting a wide net and building industry relationships, you can discover dynamic professionals who will breathe life into your blogs and articles. Happy hunting!
P.S. Case Studies: Unlocking the Power of Persuasion
Case studies are also critical marketing ammunition as they showcase real-world success stories you've had. They paint a picture in your prospect's head and inspire and convert like nothing else. It's critical down sales funnel content.
Unfortunately, crafting impactful case studies is time-consuming, BUT you can simplify the process. Serving exclusively B2B clients for the last five years, we've honed this process into a seamless operation, producing multiple case studies each quarter for our clients. And now, we're thrilled to share our expertise with you!
Access our Ultimate Case Study Bundle, which includes:
- Comprehensive checklists
- Efficient workflows
- Handy spreadsheets
- And a list of thought-provoking interview questions
With this valuable resource, you can create impressive content that drives conversions!
