Another week, another round of smart upgrades from HubSpot. This batch is especially handy if you manage email marketing, video content, contact lists, or team training.
For the week ending May 16, 2025, here are four powerful Improvements worth your attention:
Tired of manually rebuilding email templates every time you want to use an external design in HubSpot? Whether you're migrating from platforms like Mailchimp or Klaviyo, or using designs from tools like Figma and Canva, recreating templates in the HubSpot Email Editor takes time. This manual process can delay campaigns and lead to frustrating inconsistencies. The new AI Email Template Import tool allows you to skip the rebuild entirely. Just upload or paste your existing template's HTML, and let AI recreate it within HubSpot in seconds.
Note: To use this generative AI feature in your HubSpot account, you must turn on your AI settings:
From strategy to publishing to performance — HubSpot now helps you manage your YouTube presence all in one place.
More and more marketers are turning to video to drive engagement, build trust, and boost discoverability. This update gives you the tools to:
MH Pro Customers can now connect their YouTube accounts through Settings -> Marketing (under Tools) -> Social.
Access these tools under Social in the nav bar.
You can now convert static lists to active lists while keeping the list ID and references intact!
Previously, after creating a static list, if you discovered that you had applied the wrong filter or wanted to update your list with a new filter, you either had to clone the list or start over. These workarounds are not only time-consuming, but also mean the list ID updates, and you lose all of the references where the list was being used.
Now, you can seamlessly change static lists to active lists while retaining the list ID and list references!
1. Navigate to CRM --> Lists, and click into the static list you wish to convert to an active list.
2. Select the 'Actions' menu in the top right of the page, and select "Convert to active"
3. Note that any manually added records may be removed or manually removed records may be added to the list once it's converted to active
4. Click "Convert"
Now the list will update in real time as records meet the filter criteria!
Learn more in the knowledge base article.
*Note: only static lists with filters are eligible to be converted to active lists.
Certification Tracking Made Easy with the New My Team Dashboard
Introducing the redesigned 'My Team' page, a one-stop shop for tracking credentials, monitoring team achievements, and streamlining HubSpot onboarding.
Key updates include improved filtering, at-a-glance insights, and enhanced usability to simplify team management and maximize HubSpot expertise.
The main dashboard provides a comprehensive overview of your team's certifications and progress
The main dashboard of the My Team page is your starting point to understanding the Achievement health of users in your company’s HubSpot account
Actionable reports allow for quick filtering and identification of expiring certifications.
'View All Team Members' offers a leaderboard of active certifications, promoting healthy competition and encouraging team development.
New filtering capabilities enable users to sort by certification, status, team member, and CRM-configured teams.
Direct access to retake exams and view teammate profiles streamlines the process of managing and advancing team skills.
Whether you’re building better email campaigns, expanding your YouTube presence, or optimizing your CRM lists, it all works better with the right audience in the mix. That’s where we come in.
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