For the week ending May 31, 2025, HubSpot rolled out several updates that help you work faster and smarter, from AI-powered video chapter editing to deeper integrations with Salesforce and Zapier, plus a new automation action from Breeze Copilot. Let’s take a closer look at these powerful enhancements:
You can now manually customize AI-generated video chapters for content uploaded to YouTube or embedded on your websites.
To use this feature, you must be enrolled in the AI-powered video marketing beta with access to Content Hub Professional or Enterprise.
On the optimize tab of a video's details page, you can now:
Note: HubSpot currently supports up to 20 chapters per video.
The Salesforce app for HubSpot already supports syncing object associations for standard Contacts, Companies and Deals. Today, we're expanding that list to include bidirectional syncing of associations for Tickets, Tasks and custom objects.
Now you can see more object associations between Salesforce and HubSpot to enable better reporting, sales motions and marketing campaign execution. Today, the expanded association sync support will provide even more visibility into your data and help you make more informed actions.
The public beta is available under the Product Updates menu from your portal. Once enabled, you will be able to use the supported object types: Tickets, Tasks, and custom objects.
Visit the knowledge base to learn more about how to set up a sync for custom objects, tickets and cases, and activities and tasks between HubSpot and Salesforce.
Before this update, you could create, update, search, and delete custom object records when setting up triggers or adding actions in Zapier. Likewise, users could leverage associations for standard CRM objects in their Zaps.
Navigate to the HubSpot Marketplace via the marketplace icon in the top right of your HubSpot account to install the Zapier app for HubSpot. Note that users with an existing Zapier app installed to HubSpot may be required to reconnect the app to access custom object automation in your Zaps.
When you set up a trigger or add an action step in Zapier, you will find the option to select custom objects from the drop down list of available options when you create, update, search, or delete an association trigger or event.
Breeze 'Summarize Record' Workflow Action
Breeze Copilot is HubSpot's conversational AI tool that support your sales, marketing, and service goals. But until now, this AI assistance has only been available on demand, as the team does their day to day work. With the introduction of Breeze actions in workflows, AI tasks can now be automated at scale, using the Workflows tool.
For example, when using a workflow to distribute new leads to sales, use the 'Summarize record' action to create a concise and information packed snippet, that can be inserted into a notification to get your reps up to speed quickly.
In your HubSpot account, navigate to Automations > Workflows.
Learn more about what data may be included in the summary. Results vary based on what data exists on each record. Summaries cannot be customized in the 'Summarize record' action. To create your own custom summary, try the Ask Breeze action. See the KB, for more information on the 'Summarize record' action.
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If you're managing both platforms and struggling with clean data or disconnected workflows, you’re not alone. Check out how one company partnered with Orange Marketing to bridge the gap between Salesforce and HubSpot, resulting in better data, smarter reporting, and improved team alignment. Learn more here!