Another week, another batch of HubSpot updates designed to make your life easier and your marketing, sales, and service teams more efficient.
For the week ending April 18, 2025, we’re highlighting three standout features we think are especially worth your time:
You can now add a meeting calendar to CTAs and include a scheduling experience right inside of your popup. Instead of sending visitors to another tab or screen, they can now pick a time directly from the CTA. This helps reduce drop-off and makes it easier to convert high-intent leads.
Booking time with leads is a critical conversion point, but current CTAs require extra clicks or redirection to external calendar pages. By embedding a meeting calendar directly into the CTA, visitors can book a time right away without leaving the page. This makes the experience smoother and helps turn interest into action faster.
When building or editing a CTA, you can now drag the new Meeting module into your popup layout. From there, select the meeting link you want to embed using the dropdown menu. Each CTA can include one embedded calendar.
Alternatively, start with the new meeting calendar popup template.
Once the CTA is published, you can track how many meetings were booked through it by checking the number of clicks on the CTA’s analytics page. Each meeting booked counts as a click towards the CTA.
You can now convert static lists to active lists while keeping the list ID and references intact.
Previously, after creating a static list, if you discovered that you had applied the wrong filter or wanted to update your list with a new filter, you either had to clone the list or start over. These workarounds are not only time-consuming, but also mean the list ID updates, and you lose all of the references where the list was being used.
Now, you can seamlessly change static lists to active lists while retaining the list ID and list references!
1. Navigate to CRM --> Lists, and click into the static list you wish to convert to an active list.
2. Select the 'Actions' menu in the top right of the page, and select "Convert to active"
3. Note that any manually added records may be removed or manually removed records may be added to the list once it's converted to active
4. Click "Convert"
Now the list will update in real time as records meet the filter criteria!
Learn more in the knowledge base article.
*Note: only static lists with filters are eligible to be converted to active lists.
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