Monica Cavanagh
[LIVE SESSION JULY 30th YOU DO NOT WANT TO MISS] Somewhere right now, a buyer is asking AI to name the best company in your category. No form gets filled. No rep gets a lead alert. Buyers are narrowing their options before you ever have a chance to make your case. What gets a brand onto the shortlists AI serve up has less to do with keywords and more to do with something PR people have understood for decades: earned credibility.
The New Trust Equation
For years, B2B marketers optimized for rankings, clicks, and conversions. AI-generated answers run on a different set of inputs. Earned media, third-party coverage, executive visibility, LinkedIn presence, reviews, awards, and clearly structured website content all feed into whether AI tools find a brand credible enough to cite.
Most B2B marketing teams have not put these two pieces together yet: the tools built for AI visibility (AEO) and the discipline built for credibility and trust (PR) have mostly operated with separate goals. This session shows you how to run them together as a powerful strategy to stand out to AI.
➤ Save Your Spot for the Live Session
What The Live Session Covers
On Wednesday, July 30 at 10 a.m. PT / 1 p.m. ET, Red Banyan and Orange Marketing are teaming up for a 30-minute session built for B2B marketers, founders, executives, and revenue leaders who want practical guidance, not more theory.
Evan Nierman, Founder and CEO of Red Banyan, will lead a PR-focused discussion on why earned media is becoming a critical visibility driver in AI search. He'll cover how brands build authority beyond their own website, why public trust signals need to stay current and verifiable, and how companies can "press the truth" early so their expertise is easier for journalists, buyers, and AI platforms alike to understand and surface.
"AI search has raised the stakes for reputation," says Evan. "Brands can no longer assume buyers will start with their homepage or move through a traditional funnel. They may first encounter a company through an AI-generated answer, which means third-party credibility, earned media, and consistent public signals matter more than ever."
Turning PR Into AEO Execution
Rebecca Gonzalez, Founder and CEO of Orange Marketing, will pick up where the PR conversation leaves off and connect it to hands-on AEO execution. Drawing on HubSpot's latest research and Orange Marketing's own client work, she'll unpack:
- Why answer engines are reshaping content strategy
- Why blogs and listicles still carry weight
- How prompt-based discovery differs from keyword search
- And what structured updates you can make to your websites to improve AI visibility.
"B2B companies do not need to panic, but they do need to respond," Rebecca notes. "The companies most likely to benefit from AI search are the ones making their expertise clear, current, structured, and easy to verify across the places answer engines are already looking."
Why This Session Is Different
Most AI-search advice right now is either too theoretical or too narrowly focused on one discipline. This session pairs a strategic communications firm that lives in reputation management with a Diamond HubSpot Partner that lives in marketing execution, giving attendees a rare, full-picture view of how PR and AEO reinforce each other.
If your team has been piecing together an AI-visibility strategy from scattered blog posts and platform updates, this is the session that connects the dots. Save Your Spot for the Live Session: [REGISTER HERE].
