Monica Caraway
Most teams are past the awareness stage. You have seen traffic plummet. You have heard the conversations around AI search, answer engines, and zero-click behavior. You know something fundamental has changed. What is less clear is what to do with that information.
Where do you focus first?
What is worth testing versus ignoring?
And how do you know if your brand is even showing up in these new discovery environments?
These are the gaps our upcoming live session is designed to address.
Event Details
Title: What AI Knows About Your Brand: AEO Expert + Early Client Results
Date: Friday, April 17
Time: 10:00 AM PT / 1:00 PM ET
Format: 30-minute Industry session with live Q&A
Moderator: Rebecca Gonzalez, Founder/CEO, Orange Marketing
Panelists: Patrick Moorhead (AI Trust Signals), Tyler Vance (Funnel Clarity)
Registration is now open: [Registration Link]
What AI Knows About Your Brand Is Already Being Shaped
ChatGPT, Claude, Gemini and the like are already pulling your content, signals, and sources, which includes not only your website, but it also includes everything around it:
- LinkedIn activity
- YouTube content
- Third-party mentions
- How your content is structured
In many cases, these systems are forming a view of your brand before a buyer ever reaches your site.
The question is no longer whether to participate. It is whether you are shaping that view intentionally.
A Session Focused on What Teams Are Doing Right Now
Our upcoming webinar, What AI Knows About Your Brand: AEO Expert + Early Client Results, is built around the next step.
This is not a session about definitions or predictions. It is a working view into how teams are responding in real time.
Orange Marketing Founder/CEO, Rebecca Gonzalez, will moderate a discussion that brings together two perspectives that rarely intersect clearly: platform-level data and day-to-day execution.
Patrick Moorhead, Co-founder of AI Trust Signals, will share what is changing across AI discovery, including:
- The rise of LinkedIn as a cited source inside ChatGPT
- Why YouTube continues to dominate citation patterns
- Inconsistent handling of schema across models
- What this means for how content should be structured and connected
His central point is straightforward. AI is not evaluating individual pieces of content. It is evaluating the system around your brand.
Tyler Vance, Director of Client Engagement at Funnel Clarity, will show what that looks like inside an organization making changes now.
His team has moved from early awareness to active testing, including:
- Adjusting site architecture and content strategy
- Experimenting with schema and measuring impact
- Identifying overlooked trust signals already within the business
- Tracking and converting leads influenced by AI discovery
One of the more telling examples is how much value often goes unused. In Funnel Clarity’s case, that included published books from their founders that had never been incorporated into their digital presence.
Built for Conversation, Not Just Content
Most webinars are packed with slides, leaving little room for real discussion.
This session is structured differently.
The panel portion will run just 30 minutes, followed by a full 30 minutes dedicated to live audience Q&A. The goal is not just to share what others are seeing, but to give you the opportunity to pressure-test it against your own situation in real time.
Why Early Action is Compounding
There is a growing separation between teams that are testing and those that are waiting. As Patrick puts it:
“Eighty percent of people have never touched AI, and most marketers are still treating AEO like something they'll get to next quarter. The companies paying attention right now are building a lead that will be very hard to close.”
This is not about moving fast for the sake of it. It is about recognizing how quickly visibility compounds once systems begin to recognize and reuse your content.
What You Will Walk Away With
This session is structured to be usable.
You will leave with:
- A clearer understanding of how AI discovery is working today
- Examples of what early adopters are testing and adjusting
- Insight into how AI systems source and prioritize information
- Practical ways to rethink how your brand shows up across channels
Again, this is a 30-minute session, with live Q&A immediately following, allowing you to bring your specific AEO questions into the discussion.
