We’re heading into mid-November with two powerful updates that are all about flexibility and control, especially for sales and RevOps teams. Whether you're customizing your line item data for better quoting workflows or fine-tuning how sequences respond to contact engagement, these features give you more precision in how you use HubSpot day to day.
Here are our two favorite updates for the week of November 10, 2025:
You can now manage line item properties directly in Data Management, just like you do for Contacts, Companies, and Deals.
This includes:
This gives you the flexibility to extend line item data to match your business workflows in a familiar, centralized interface.
Previously, line items were rigid and custom properties were only available by defining a custom property on Products. Now, you can:
This simplifies quoting, improves data consistency, and enables richer automation and reporting.
To get started:
NOTE: this feature is currently available in private beta only.
You can now customize when contacts are automatically unenrolled from sequences by turning off the default reply and meeting triggers.
Previously, sequences automatically ended when contacts replied to any email or booked a meeting - even if you wanted the outreach to continue. This interrupted communication flows beyond initial prospecting, forcing reps to manually re-enroll contacts or use workarounds. Now, you have the flexibility to continue sequences even after a contact responds.
For new and existing sequences:
1. In the sequence builder, navigate to the Automate tab2. Toggle off unenrollment triggers as needed:
- "When a contact replies to any email"
- "When a contact books a meeting"
Note: These settings remain ON by default to preserve existing prospecting workflows. The enrollments table will also show engagement badges (replies/meetings) regardless of your unenrollment settings, giving you full visibility into contact engagement.
As HubSpot continues to roll out features that give you more control (like smarter line items and customizable sequence logic), it’s also shaping the future of visibility in B2B marketing. If you're wondering how to align your strategy with how buyers are discovering brands through AI, we’ve got you covered.
Join our upcoming webinar, The AI Visibility Playbook: A Live AEO Briefing for B2B Marketers.