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Kirill Ougarov & Monica Caraway

Google Analytics 4 Interface Frustrates Marketers: Exploring The Cons and Alternatives

📊 Google Analytics 4 Frustrates Marketers: Exploring Cons and Alternatives

Since its launch, Google Analytics 4 (GA4) has won few fans. Although Google gave everyone over a year to transition from the outgoing Universal Analytics platform, many didn't switch because of GA4's subpar user interface (UI) and increased...

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