⚡Turning B2B Paid Media into a Lead-Generating Powerhouse ⚡

Paid media can feel like throwing money into a black hole of clicks, impressions, and... crickets. But it doesn’t have to be that way. Orange Marketing is here to prove that B2B paid media doesn’t have to burn your budget—it can actually fuel your growth.

Let’s spill the digital tea: Running B2B paid media campaigns is a whole different ballgame compared to consumer campaigns. Longer sales cycles, complex audience targeting, higher CPCs, and a laser focus on lead quality over quantity mean you can’t just hit “boost post” and hope for the best. But with the right strategy, tools, and expertise, your paid media can go from frustrating to flourishing.

Case in Point: Martus Solutions 🚀

Martus Solutions, a cloud-based budgeting software company, came to us stuck in a paid media rut. Their campaigns were on autopilot, and their results? Meh. Sound familiar? Enter Orange Marketing.

Here’s the breakdown:

• Diversified Campaigns: From just one Google campaign to LinkedIn, Bing, AdRoll, and Facebook, we made sure Martus was everywhere their ideal customers were hanging out.
• Targeted Messaging: Generic ads? No, thank you. We created tailored messaging that spoke to specific pain points and drove real engagement.
• Data-Driven Insights: Weekly trend analysis and reporting turned their campaigns into a treasure trove of actionable insights.

Example AdRoll for Ebook Orange Marketing Produced

Example AdRoll for Ebook Orange Marketing Produced

The result? 🚨 Lead generation through the roof, especially on LinkedIn. Martus’s ads became the resource for top- and middle-funnel leads, helping them grow with confidence.

Read the Martus Case Study 

Why Choose Orange Marketing for Your B2B Paid Media?

Here’s the deal: B2B paid media is not for the faint of heart. It’s full of pitfalls that can leave even the savviest marketer scratching their head. That’s why we do the heavy lifting for you.

Here’s what we bring to the table:

1️⃣  Multi-Platform Expertise: LinkedIn, Google, Bing, AdRoll, Reddit—you name it, we’ve mastered it.
2️⃣  Custom Creative: Forget cookie-cutter campaigns. We craft eye-catching, conversion-driving ads that reflect your brand.
3️⃣  HubSpot Wizardry: As a HubSpot Diamond Partner, we know how to turn clicks into leads and leads into customers.
4️⃣  Transparent Metrics: No vague “it’s working!” claims. You get dashboards, bi-weekly meetings, and detailed reports that show what’s working (and what isn’t).

New Year, New Leads: Let’s Get Your Paid Media on Track

It’s a new year, and there’s no better time to leave lackluster campaigns in the past. Martus Solutions faced similar struggles, but with Orange Marketing’s expertise, they turned their paid media into a powerhouse for growth.

Want to know how they did it? 👉 Check out the Martus Solutions case study to see how we helped them diversify campaigns, optimize messaging, and deliver real results.