These recent HubSpot updates are especially relevant for admins managing user roles, permissions, and CRM data structure. While there are no flashy front-end features in this week's release, the improvements offer greater control, flexibility, and governance, core pillars of a scalable, well-maintained HubSpot instance.
Here’s what’s new this week for HubSpot admins:
You can now create HubSpot User properties that are multi-select, enabling you to add multiple record owners in a single property.
HubSpot User properties store a list of users in your HubSpot account. Users selected for this property are treated as record owners and have the same edit permissions for the record as an owner.
Previously, only one HubSpot user could be selected as a value. This constrained your data model in cases where multiple users needed to be owners on a record. For example, you may have a contact record representing a potential customer that is owned by multiple sales team members. Each team member needs record owner permissions so that they can reach out to the contact and make edits to the contact record. Now, this can be achieved with a multi-select User property.
Objects>Settings>Properties
Create a new property and select User as its fieldtype. You will select how many owners can be selected - only one, or multiple. This selection cannot be changed after the property is saved.
Notes:
A new permission each for Contacts, Companies, Deals, Tickets, and Custom Objects that allows admins to control whether a user is able to create each specific type of object, separately from their permission, to edit that object.
** Note: Changes to Custom Objects and Create and Merge permissions will not show up in the permissions history page, but we're working on adding this change.
Currently, any user that has permission to edit an object at all, such as a Contact, Company, Deal, Ticket, or Custom Object, is allowed to create new records for that object type. This has resulted in a concern from customers around data hygiene. They must allow their users to edit records to perform their jobs, but in doing so, they are forced to allow their users to also be able to create records.
Users that have the ability to change permissions for other Users should navigate to Users & Teams where they can edit Users' permissions to determine what access levels for creating records for Contacts, Companies, Deals, Tickets, and Custom Objects that the user should have. Originally, we will deafult each User into their Create permission for each object type is turned on if they currently have permission to edit that object type.
This week’s updates give HubSpot admins more control over data ownership and user permissions, foundational steps toward a cleaner, more efficient CRM. But as your systems get smarter, your content strategy needs to evolve too, especially as AI tools are increasingly the first place people are turning to search, learn, and decide.
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