January felt like it lasted forever, but we made it—welcome to February! As we kick off a new month, HubSpot has rolled out some exciting updates to make the user experience even better. From time-saving form templates to smarter SLA scheduling and improved activity filtering, these new features are designed to help you work more efficiently. Let’s take a look.
Here are the Top HubSpot Updates for the past week ending January 31, 2025:
When creating a form, you can now choose to start from blank or use a pre-designed template. Templates are available for common use cases, including:
Best of all, your portal’s brand kit will be automatically applied to the templates, ensuring they align with your visual identity right from the start.
With templates, you can create forms that are optimized, visually consistent, and ready to engage visitors in just a few clicks.
Building a form from scratch can be time-consuming, especially when you’re not sure where to start. Templates not only save time but also ensure your forms are optimized for specific goals, like capturing leads or scheduling meetings. And when they match your brand, they create a consistent, professional experience for visitors.
When creating a form, customers can now choose between “Start from Blank” or selecting a template tailored to specific use cases.
With this change, Admins can now set the times when their SLA rules should be active, and the time zone of reference. While viewing an SLA-based report, it is now possible to view the information based on the configured scheduled hours on the individual SLA rule.
SLAs are as unique as the customers you serve, but they weren't very flexible for global companies with customers and teams across time zones and with complex service needs. Additionally, SLA reports did not consider scheduled hours to give an accurate measurement of adherence.
Setting SLA scheduled hours for All Tickets or One Property SLA rules
Within an SLA rule, Admins can change when the SLA timers are active and counting down. The default is 24/7, meaning SLAs will always count down. By choosing specific times, Admins can set the time zone and schedule for when the configured SLA will count down.
Setting SLA scheduled hours for each Conditional SLA rule
Within each conditional SLA rule, Admins can change when the SLA timers are active and counting down. The default is 24/7, meaning SLAs will always count down. By choosing specific times, Admins can set the time zone and schedule for when the individual SLA rule will count down. Each conditional SLA rule can have its own scheduled hours, allowing for flexibility in supporting complex, global teams and customers.
Note: Conditional SLAs are a Service Hub Enterprise feature
Option to view SLA Reports based on SLA active definition
Within reports, there is a new option to choose to view SLA data without considering scheduled hours (24/7) or by considering scheduled hours. The individual scheduled hours on each SLA rule will be considered in the report's calculation.
Users can now directly choose activities like calls, tasks, meetings, and more to create filters by simply selecting the activity types from the object selector.
Previously, users could not directly create activity-based filters. Within the object selector, you had to select the activity object type before you could choose the type of activity you wanted to filter on. This led to issues with discoverability and overall usability of activity filters!
Previously when you wanted to create activity-based filters, you’d select “Activity” as your primary object and then choose the type of activity you wanted to filter on like calls, meetings, notes, etc.
Note: You will make new list activity filters directly by selecting the activity type you want to use. Old lists that have activity filters will remain unaffected.
Now, you can directly select your activity types from the object selector and start creating your filters.
You can find the activity types with a “New” badge in the object selector list arranged alphabetically.
Note: Added activity types include call, communication, conversation session, email, meeting, note, postal mail, task, and any other activity types you may have in your portal!
HubSpot keeps changing—make sure you're getting the most out of it! Whether you need help with setup, strategy, or optimization, our team is here to streamline your processes and maximize your results. Let’s chat!!