Top HubSpot Updates - Monday Recap - Feb. 10, 2025

Let’s take a look at the newest HubSpot updates that can help you work smarter and more efficiently. This week’s highlights include improved bot detection for form submissions, a mobile-optimized email editor, and the ability to send emails from Outlook aliases. Read on to see how these updates can enhance your HubSpot experience.

Here are the Top HubSpot Updates for the past week ending February 7, 2025:

• reCAPTCHA Score Based Bot Form Submissions Detection,
• Mobile Optimized Email,
• Send from Outlook Aliases.

reCAPTCHA Score Based Bot Form Submissions Detection

With the introduction of reCAPTCHA Score-Based Bot Form Submissions Detection, form submissions are now validated against the score provided by Google’s reCAPTCHA tool, which provides a risk score ranging from 0.0 to 1.0:

• 1.0: Low risk, highly likely to be legitimate.
• 0.0: High risk, likely to be fraudulent.

Any submission with a reCAPTCHA score between 0.0 and 0.1 will be automatically marked as spam with Spam type - "Filtered by reCAPTCHA"

This validation applies to all regular HubSpot forms that include a reCAPTCHA.

By implementing this feature, you can prevent bot submissions from corrupting your CRM data, ensuring only genuine form submissions are prioritized for follow-up and engagement.

Why it Matters

Bot form submissions can significantly pollute your CRM data, making it difficult to separate genuine leads from fraudulent interactions. This not only wastes your team’s time but also hampers the efficiency of your marketing and sales workflows. The new "reCAPTCHA Score-Based Bot Form Submissions Detection" feature addresses this issue by leveraging Google’s reCAPTCHA score to assess the risk of each form submission. By automatically identifying and flagging high-risk submissions as spam, this feature ensures your CRM remains clean and reliable, saving you valuable time and effort.

How Does It Work?

• If you would like to leverage this feature to detect bot submissions as spam, add the "reCAPTCHA" module in your form.
  
  
• The reCAPTCHA system would provide a score along with every form submission based on the user interactions with your form and the reCAPTCHA system.
• If the reCAPTCHA score for the form is 0.0 or 0.1, that submission will be marked as spam.
  
  
• Flagged submissions are sent to the Spam Submissions Tool, where you can review the flagged submissions and either delete them immediately or release them as valid submissions.

• Submissions marked as spam will be automatically deleted after 90 days if no action is taken.

Mobile Optimized Email

You can now optimize your drag and drop marketing emails for mobile to enhance your end recipient experience, improving engagement rates, and ultimately driving higher conversions.

This rollout lets you hide modules and sections on both mobile and desktop, change layouts, and disable automatic column stacking on mobile, tailoring to users reading your emails on different size devices.

Mobile devices are an increasingly popular way for customers to view email campaigns, meaning it's now more important than ever to design with mobile devices in mind.

The new Mobile Editor for Marketing Email enhances the drag and drop experience by showing you how your recipients see your emails.

How Does It Work?

Change visibility of modules and sections on mobile:

To customize which modules or sections appear for desktop or mobile recipients:

• In your HubSpot account, navigate to Marketing > Marketing Email.
• Click the name of a drafted drag and drop email, or click Create email in the top right to create a new email.
• Click the desktop desktop icon or mobile mobile icon at the top of the email editor to view and configure the settings for each device type.

• Hover over a module or section and click the hide hide icon to hide that module in the version of the email you're editing.
• To show all hidden modules for a version you're editing, click Show all hidden at the top of the email editor.

Change layout or stacking on mobile:

To configure different column layout settings between mobile and desktop devices:

• Click one of the email sections.
• In the Layout section in the left pane, toggle the All devices switch off, then configure the column layout for Desktop and the stacking layout for mobile.

Change styling of a section on mobile:

To customize how the background or spacing of a section of your email appears for desktop or mobile recipients:

• Hover over and click a section.
• In the Background or Pacing section in the left pane, toggle the All devices switch off, then configure the background or spacing styling for Desktop and for mobile.

Change template styling on mobile:

To customize how the template background or spacing of a section of your email appears for desktop or mobile recipients:

• On the left panel, click Design
• In the Template section in the left pane, toggle the All devices switch off, then configure the background or body color for Desktop and for mobile.

Send from Outlook Aliases

You can now use the aliases of your connected Microsoft Outlook account to send emails from the CRM.

Aliases allow users to communicate from more targeted email addresses that are still part of the same account. Your company may have different branding for different products you sell, and you change your email address based on who you are emailing.

Previously, to use aliases, Outlook users would need to send emails from within the Outlook app, include the BCC address, and add their alias manually to a setting to log the email. This prevented users from taking full advantage of HubSpot functionality, like sequences bulk enroll.

How Does It Work?

Important: Aliases are only accessible to HubSpot's integration via the Beta version of Microsoft's Graph API. This feature is subject to change and break without warning. HubSpot cannot fully release and support this feature until Microsoft also does so. By accepting HubSpot's Beta Terms, you accept this additional risk.

In order for HubSpot to automatically detect your alias for use in the CRM, you will need to disconnect and reconnect your personal email so we can request the additional Microsoft scope needed for the Beta.

In Settings > General > Email, click Remove next the account to disconnect.

Click "Yes, remove inbox" in the modal to confirm.

Then click "Connect personal email" to reconnect your account.

You have 10 minutes to reconnect your account to avoid any data loss. If your account is disconnected for longer than 10 minutes, we will not sync in any emails received during the disconnection.

Once reconnected, you will now see your aliases available in the From drop down when sending emails from the CRM. Select the alias to send emails as normal.