Are you confused about how to merge your Showcase or Company Pages on LinkedIn? No matter the reason, the process can feel overwhelming. The good news is, with the right approach, you can retain your connections, keep your followers informed, and ensure a seamless transition.
You may wish to merge or rebrand your LinkedIn Showcase or Company Pages for a variety of reasons, such as:
This post will walk you through the steps needed to successfully merge or rebrand LinkedIn pages, keeping your audience in the loop and minimizing disruptions.
To ensure LinkedIn connections are retained during this process, follow these steps:
Before contacting LinkedIn, ensure that the email registered to your LinkedIn account is your verified company email address. LinkedIn may require this information to confirm your identity and your authority to manage the page.
Next, visit LinkedIn’s “Contact Us” page to reach Customer Service. Since deleting or merging accounts will impact your employees and followers, LinkedIn must process the request. Direct communication with their team will help ensure the transition is done according to LinkedIn’s policies and minimize the chance of losing connections.
In your request to Customer Service, include the email addresses associated with the LinkedIn accounts you want to merge. Specify which account you wish to keep and outline any updates you’d like to make. LinkedIn will work with you to transfer connections to the new page, preserving these valuable links as you transition.
While LinkedIn processes your request, you can prepare your connections for the upcoming change. These steps will help inform your audience and ease them into the transition:
As an initial announcement, update the bio on the page you plan to deactivate to let followers know the account is moving. Include a link to the new page, clearly directing your audience to the new location for the latest updates.
For the next 10 business days, post daily reminders about the upcoming move. A sample post could be, “We’re moving on [date]! Connect with us here [link to new page] to continue receiving our updates.” This frequent communication helps ensure followers won’t miss the transition announcement.
During the transition period, avoid posting unrelated content on the page you’re discontinuing. Keep it focused on move-related updates only, while all other content should be posted on the new page. This reinforces your messaging and minimizes any potential confusion.
Once LinkedIn confirms that the merge is complete and your connections have been transferred, keep an eye on the new page’s performance. Monitor engagement metrics, solicit feedback from your followers, and continue fostering community through relevant, valuable content.
Merging or rebranding LinkedIn Pages can be a straightforward process with the right preparation and communication. By following these steps, you’ll maintain strong connections, ensure your audience is informed, and position your brand to succeed on LinkedIn.
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