[ONLINE NOV 20] The AI Visibility Playbook: Live AEO Briefing for B2B Marketers

You’re not imagining it. AI-powered search has changed the rules overnight.

Google’s AI Overviews, ChatGPT, and Perplexity are now answering questions instead of sending people to your site.

And that means the visibility game has moved; from the search results page to the answers themselves.

For years, SEO was about climbing to the top of the SERP. Now, that spot doesn’t even exist in the same way. The new reality: Answer Engine Optimization (AEO), which is about being cited, quoted, and trusted inside the AI-generated answers that buyers actually read.

From SEO to AEO: Competing Inside the Answers

Rebecca Gonzalez, CEO of Orange Marketing and host of the upcoming Nov 20th briefing The AI Visibility Playbook: Live AEO Briefing for B2B Marketers, has spent the past few months testing what AEO really means for B2B companies.

Rebecca explains that:

Visibility now means showing up inside the answers, not just on the results page. That’s where buyers are making decisions, often before they ever click anything.

Traditional SEO isn’t dead, but it’s been demoted. Ranking on Google means less if no one ever sees your page. The new challenge is making your brand visible to AI systems; the intermediaries now filtering, summarizing, and recommending information to human users.

What’s Causing the Visibility Crisis

The data tells the story: since the rollout of Google’s AI Overviews, click-through rates have dropped 47%. At the same time, AI-driven discovery traffic is up 500% year over year.

That’s not a blip. It’s a reallocation of attention.

Marketers still producing great content are finding that quality alone isn’t enough. If AI crawlers can’t parse, structure, and cite it, that content may as well be invisible.

To stay visible, you need three things working together:

• Structured data and schema markup that clearly define what’s on your page
• Offsite authority signals - backlinks, citations, and mentions that prove credibility
• Consistent, unified data across platforms like HubSpot so AI engines can interpret your brand correctly

The Research Behind the Playbook

The Orange Marketing team spent months sorting through the noise: testing microdata and JSON-LD implementations, studying how different AI platforms read content, and analyzing what gets cited in AI-generated answers.

Their findings confirm what many suspect: AI search still relies on classic SEO principles, but rewards precision, structure, and trust over volume and keyword density.

That means brands need to pair clean data with credible content. The winners in this new era will be those that:

• Publish semantically rich, well-organized content AI can understand
• Create authority networks through owned and earned media
• Keep customer and product data unified within systems like HubSpot

What You’ll Learn in the Live AEO Briefing

On Thursday, November 20 at 9 AM PT / 12 PM ET, Orange Marketing is hosting The AI Visibility Playbook: Live AEO Briefing for B2B Marketers, a 45-minute live session led by Rebecca that cuts through the confusion.

Here’s what attendees can expect:

• Clarity on what AEO really is (and isn’t)
• Tactical guidance on schema, microdata, and AI-readable formats
• Real examples of offsite authority strategies that get cited by LLMs
• Ways to measure AEO performance using tools you already have
• A roadmap for aligning your HubSpot content and AI strategy for 2026

Rebecca emphasizes:

AEO isn’t a buzzword. It’s where B2B competition is actually happening. inside the answers.

Your Next Competitive Advantage Starts Here

AI has rewritten the visibility rulebook. Marketers who adapt early will own the next frontier of brand discovery, and everyone else will be left wondering where their traffic went.

The AI Visibility Playbook: Live AEO Briefing for B2B Marketers will separate fact from hype and give you a tested, research-backed framework you can start using immediately.

📅 Thursday, November 20, 2025
🕘 9 AM PT / 12 PM ET
🎟️ Register here