Marketing automation is supposed to simplify your job, not make it harder. But what happens when your HubSpot setup is so intricate that even a simple email campaign feels like a major project? That’s where one of our clients found themselves. As an AI-driven pricing and inventory optimization platform for distributors, they had the right tools in place—but their HubSpot setup, originally designed for a larger, more complex operation, had become more of a roadblock than a launchpad.
They weren’t alone. Many growing B2B companies invest in powerful CRM and marketing automation platforms but later realize their setup isn’t optimized for how they actually work today. Instead of helping, it slows them down.
Intuilize had the foundation for marketing success:
🚨 An advanced HubSpot setup—but one that was overly complicated for their evolving team.
🚨 A wealth of valuable content—but no structured process to repurpose and distribute it.
🚨 A desire to establish thought leadership—but inefficient marketing execution kept them from capitalizing on opportunities.
They needed less friction and more impact—a way to keep what worked while simplifying the pieces that weren’t. That’s where Orange Marketing came in.
Instead of starting from scratch, Orange Marketing helped Intuilize optimize what they already had—removing unnecessary complexity, fine-tuning automation, and implementing a content strategy that turned their existing assets into high-performing marketing fuel.
What changed? The results speak for themselves:
✅ More efficient HubSpot execution—Marketing campaigns launched faster with fewer headaches.
✅ Higher engagement through thought leadership—A structured content plan made Intuilize’s expertise more visible.
✅ Better use of existing content—Webinars, blogs, and testimonials were repurposed into demand-driving assets.
✅ Smarter event and webinar marketing—Conferences and live sessions became lead-generation machines.
For many B2B marketers, HubSpot can feel overwhelming—especially if it’s not set up for how your team actually works today. The good news? Fixing it doesn’t mean starting over. With the right adjustments, you can turn HubSpot into a true marketing engine that drives efficiency, engagement, and results.
Curious about what worked for Intuilize? Read the full case study to see the specific strategies that helped them get back on track.