The kind folks at AA-ISP, Orange County Chapter have invited me to speak to some of their members this Wednesday morning during Innovation Week.
While I'll certainly be talking about hot topics like AI in Marketing and Sales, conversational marketing and the like, there's a reason it's called "breaking the mold." There are times when these technologies are not for you! Basically, this webinar will be about when conventional wisdom needs to be ignored.
Here are my planned topics for the webinar. Let me know if you want to hear about something else as well!
The sacred cows: Which tactics and strategies really should stay on the list
The wild cards - 5 tactics with wildly different success rates
Testing - Remembering the rules of statistics and how they can help or bite you
The pitch - selling innovation into the finance and leadership team
Innovating sales and marketing hand-off
Video Case Studies
They're easier than you think. Get your free checklist.