Monica Caraway
2019 was an amazing year of growth for us that included a website refresh, new teammates, and a marketing video series roll out. As we reflect on the year, we've put together our top 5 blog posts of 2019 and highlight our major guides, checklists, and case studies released.
Top Marketing Blog Posts of 2019
1) HubSpot Sequences vs. Workflows: What's the Difference?
This post looks at how HubSpot templates and sequences can work together with HubSpot emails and workflows. This information is particularly useful to those just starting up with HubSpot and configuring their communication automation messages to prospects.
To access the article click here.
2) 11 Actionable Marketing Tactics We Learned from Inbound 2019
This post followed our attendance at HubSpot's Inbound 2019 conference in Boston. Here we highlight the most impactful presentations given at the conference by a range of marketing and business professionals.
To access the article click here.
3) 5 Minute Video: Why Content is So Important for Your Startup
The co-founders of Orange Marketing, Rebecca Gonzalez and Kelsey Galarza, discuss the importance of generating online content consistently and prior to product/services launch to help build credibility to search engines.
To access the article click here.
4) 5 Minute Video: Telling Tales After School – Marketing Don'ts
Here is another post linking to our video series where our Orange Marketing co-founders talk about the top marketing tips they give SaaS startups.
To access the article click here.
5) Why Startups Need To Start Their Content Strategy Before Launch
This post guides startups on:
- The importance of launching to a "warm audience"
- Why you need to connect with press & influencers pre-launch
- 5 steps to getting your marketing started
- Tips on knowing when to access marketing help
To access the article click here.
Top Guides and Case Studies of 2019
1) Marketing Checklist Bundle - Case Studies, Content Campaigns, & Blog Optimization
Here you can access 3 of our top marketing checklists that help you stay on top of all the little elements that make up the various marketing tasks you will be doing.
We have included:
- Checklist on Effective Content Marketing Campaigns
- Creating Case Studies: Checklist and Sample Questions
- Blog Post Checklist
To access the content click here.
2) Trade Show Marketing Guide
Here is a comprehensive guide on preparing for trade shows, particularly in relation to making your marketing and sales teams work together for the best outcomes.
Tips include:
- How to prepare your sales team for the show floor
- Booth design
- How to use giveaways effectively
- How to create pre and post show marketing buzz
- How to best follow up on leads after the show
To access the content click here.
3) SaaS Marketing Presentation
Here we offer a free presentation download to help startups better understand the stages of a SaaS business - from planning to launch.
Highlights include:
- What tactics to employ at each development stage
- What key marketing tasks you should be doing
- What metrics to track
To access the content click here.
4) Case Study: SaaS Startup iNymbus Punched Through Their Sales Lead Problem
A look at how we helped a SaaS startup generate sales qualified leads - something they struggled with despite having a solid contact database and no competitors in their space.
To access the content click here.
5) Case Study: SaaS Technology Company SmartTRAK Plays the Long Game With Content Marketing
A thorough breakdown of how we helped a medical device research company increase website traffic and grow qualified leads for their sales team.
To access the content click here.
For more information about Orange Marketing or to schedule a meeting about your startup or SaaS company, please click below.
