A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

Why Startups Need To Start Their Content Strategy Before Launch

Posted by Monica Caraway on 7/15/19 6:02 AM

Many startups share the misconception that they need to have all the ordering, product, or service elements ready before they start communicating their value to potential customers. This is not best practice. You should invest considerable attention to planning and carrying out pre-launch marketing efforts. You are better situated to survive the first few years of business by doing so.

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Topics: How To, startups

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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