A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

Sales and Marketing Tactics that Must Die

Posted by Kelsey Galarza on 10/31/18 12:35 PM

I like the History and Discovery channel way too much. 

Last night was a replay of one of my favorite shows Expedition Unknown, and they were talking about real life vampires. My hero Josh Gates and their experts scoured Eastern Europe for the origin of the use of garlic to ward off vampires, blood sucking, and my favorite, the wooden stake. Turns out, the locals used wooden stakes to keep a body "stuck" in it's casket to not rise again. Unfortunately, most often these poor souls turned out to be folks that were mentally or physically ill and not vampires. 

Sordid history aside, Halloween got me thinking of some sales and marketing practices that really need a stake in them. These are some myths we have seen that must die forever!  

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Topics: Outbound Sales, Best Practices, How To

Don't Knock It 'Til You've Tried It

Posted by Kelsey Galarza on 8/10/18 1:43 PM

I was recently fortunate to spend a 9-week sales training course with Dan Tyre, an early HubSpot employee, super sales coach, and all-around fabulous (and very enthusiastic) guy. I was "required" to get off my butt, literally and figuratively, to learn how to develop Orange Marketing's client pipeline. And though I have advised people HOW to do it, (thanks to learning from the incomparable Marc Maloy, Amyra Rand, Steve Burrows, and others), I hadn't done the grind of outreach myself.

What I learned may help you  In no particular order, my top 5 lessons learned.

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Topics: Insider, Best Practices, How To, Outbound Sales

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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