A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

5 Minute Video: Social Media Best Practices for B2B Technology Companies

Posted by Orange Marketing on 8/19/19 8:00 AM

We get it. You have a million things to do. Social media is not a marketing priority because it is your belief that your target is not looking for information about your product or your company on social media. Unfortunately, you are wrong. Social media is important for your B2B Software as a Service Technology company. You just gotta have it. The trick is knowing what to do with this very valuable marketing channel. 

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Topics: How To

5 Minute Video: How to Use Email Correctly for B2B Lead Generation

Posted by Orange Marketing on 8/5/19 10:32 AM

Email is absolutely the work horse of any B2B Digital Marketing strategy and startups are no exception. The exception becomes how startup Founders think email should be used, and how it really should be used to form the cornerstone of your digital marketing strategy.

In this quick 5-minute video, we explain why and how. 

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Topics: How To

5 Minute Video: Creating Content Quickly

Posted by Orange Marketing on 7/29/19 8:00 AM

In our first Video, we talked about "Why Create Content." We hope you are bought into the "why" of creating content for your company. Now we talk about how to create content easily and quickly. Hint: it's not as hard as you think it is and you do not need a PhD in English. Our video and actual content example below. 

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Topics: How To

Inside the Actor's Studio: The Making of the Orange Marketing Videos

Posted by Rebecca Gonzalez on 7/22/19 12:00 PM

Kelsey and I are nothing, if not transparent with our clients. We are completely honest about what we think we do well, what we think we can take a crack at, and what we have no earthly idea of how to get done. However, we are both life long learners and when we see a knowledge gap, we pursue it with a vengeance. But this video thing ... It had us scratching our heads.

Here is the story of how we attacked video for our startup ...  

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Topics: How To

5 Minute Video: Why Content is So Important for Your Startup

Posted by Orange Marketing on 7/22/19 8:00 AM


At Orange Marketing, we constantly harp on content, content, content. In this quick 5-minute video, we tell you yet again why. Please, please create some content already!


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Topics: How To

Why Startups Need To Start Their Content Strategy Before Launch

Posted by Monica Caraway on 7/15/19 6:02 AM

Many startups share the misconception that they need to have all the ordering, product, or service elements ready before they start communicating their value to potential customers. This is not best practice. You should invest considerable attention to planning and carrying out pre-launch marketing efforts. You are better situated to survive the first few years of business by doing so.

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Topics: How To, startups

Tips for Trade Show Marketing: Download Our Guide!

Posted by Monica Caraway and Curtis Debrincat on 6/18/19 1:25 PM

Are you attending your first SaaS trade show? Have you prepared your marketing strategy, booth, giveaways, and sales reps for the big event? If not, then we have the perfect white paper to help guide you into having a highly successful event!
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Topics: Whitepapers, How To, Best Practices, Insights, Conferences

HubSpot Sequences vs. Workflows: What's the Difference?

Posted by Kelsey Galarza on 4/3/19 4:05 PM

Everyone wants to be able to send multiple messages to prospects in a given order. Or maybe based on actions taken or not taken by the prospect. HubSpot was designed to make this very do-able, and even (gulp), easy.

Based on multiple conversations with our B2B startup clients, however there are a few key differences that get in the way of setting these up, and that’s the difference between

HubSpot Templates and Sequences


HubSpot Emails and Workflows

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Topics: How To, Best Practices, HubSpot

17 Steps to Effective Blog Posts: Free Checklist

Posted by Orange Marketing on 1/16/19 11:41 AM


Do you write and publish a new blog, or have you been thinking about starting one? Perhaps you have already began to put your content or thoughts out there but haven't necessarily seen the interaction, engagement or positive results that you were hoping for. We're here to help simplify your life and better ensure that all your blog posts are as effective as possible in garnering leads and SEO.    

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Topics: How To

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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