A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

Marketing 101: Video Case Studies

Posted by Monica Caraway and Brett Kramer on 6/26/19 1:49 PM


What do most people do before buying a product? They look at product reviews! Likewise, in addition to having testimonials from happy customers on your business website, video case studies are an incredibly effective way for your customers to convey their happiness for others to see!

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Topics: Case Studies, Best Practices

Tips for Trade Show Marketing: Download Our Guide!

Posted by Monica Caraway and Curtis Debrincat on 6/18/19 1:25 PM

Are you attending your first SaaS trade show? Have you prepared your marketing strategy, booth, giveaways, and sales reps for the big event? If not, then we have the perfect white paper to help guide you into having a highly successful event!
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Topics: Whitepapers, How To, Best Practices, Insights, Conferences

Highlights from Recurring Revenue Conference 2019

Posted by Kelsey Galarza on 5/7/19 7:52 AM

If you haven't heard of this conference, some are calling it "SaaStr Lite."  I got to attend thanks to friend Carey Ransom inviting me to join him in speaking at this event, and I don't think that's a fair comparison. it's a really cool conference all on its own! With two days of programming, including the Pre-Conference Workshop and the main event on May 1, we found loads of takeaways. Read on to see what we learned.

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Topics: Best Practices, Insights, Conferences

HubSpot Sequences vs. Workflows: What's the Difference?

Posted by Kelsey Galarza on 4/3/19 4:05 PM

Everyone wants to be able to send multiple messages to prospects in a given order. Or maybe based on actions taken or not taken by the prospect. HubSpot was designed to make this very do-able, and even (gulp), easy.

Based on multiple conversations with our B2B startup clients, however there are a few key differences that get in the way of setting these up, and that’s the difference between

HubSpot Templates and Sequences

vs.

HubSpot Emails and Workflows

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Topics: How To, Best Practices, HubSpot

Sales Leads as Inbox Clutter

Posted by Rebecca Gonzalez on 4/3/19 7:00 AM

All names have been redacted.

Recently, we sent an email promoting a new case study about a recent implementation of our SaaS Startup client's very clever product. 

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Topics: Best Practices, Outbound Sales

Ban This Word from Your Vocabulary

Posted by Rebecca Gonzalez on 3/4/19 7:00 AM

 

Nothing makes us cringe more then when we hear the word "Easy."

At Orange Marketing we specialize in technology and deal with a ton of super smart SaaS Founders. Many times we are even heading up software product management efforts for our Clients. We have oh so many examples of the misuse of the word "easy." Here are two of our favorites. 

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Topics: Best Practices

Sales and Marketing Tactics that Must Die

Posted by Kelsey Galarza on 10/31/18 12:35 PM

I like the History and Discovery channel way too much. 

Last night was a replay of one of my favorite shows Expedition Unknown, and they were talking about real life vampires. My hero Josh Gates and their experts scoured Eastern Europe for the origin of the use of garlic to ward off vampires, blood sucking, and my favorite, the wooden stake. Turns out, the locals used wooden stakes to keep a body "stuck" in it's casket to not rise again. Unfortunately, most often these poor souls turned out to be folks that were mentally or physically ill and not vampires. 

Sordid history aside, Halloween got me thinking of some sales and marketing practices that really need a stake in them. These are some myths we have seen that must die forever!  

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Topics: How To, Best Practices, Outbound Sales

Setting Up Your HubSpot Free CRM - The Fundamentals

Posted by Orange Marketing on 10/16/18 10:41 AM

HubSpot is one of the most popular tools for startups, and for good reason! Ease of use, fantastic pricing, and a product that grows as you grow are just a few of the benefits. While HubSpot is incredibly easy to get started with, we've seen some common mistakes made by early-stage companies that get started on their own. Read on to learn how to avoid them!

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Topics: How To, Best Practices

Don't Knock It 'Til You've Tried It

Posted by Kelsey Galarza on 8/10/18 1:43 PM

I was recently fortunate to spend a 9-week sales training course with Dan Tyre, an early HubSpot employee, super sales coach, and all-around fabulous (and very enthusiastic) guy. I was "required" to get off my butt, literally and figuratively, to learn how to develop Orange Marketing's client pipeline. And though I have advised people HOW to do it, (thanks to learning from the incomparable Marc Maloy, Amyra Rand, Steve Burrows, and others), I hadn't done the grind of outreach myself.

What I learned may help you  In no particular order, my top 5 lessons learned.

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Topics: Insider, How To, Best Practices, Outbound Sales

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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