We have noticed our own email click-through rates in a downward spiral, and our marketers are plagued with emails not reaching the intended target because the large ISPs (Internet Service Providers) block emails, even before delivery. What can you do?
Pick the right type of email to use in any given situation. HubSpot provides five different ways to communicate with contacts in a personalized and efficient manner and increase delivery to your prospects.
Additionally, HubSpot emails provide valuable insights into customer and prospect behavior, enabling you to learn from and optimize campaigns. With the right strategy, HubSpot emails will increase your reach and engagement.
But how do you know what type of email to use and when?
There are 5 types of emails you can create in HubSpot:
This type of email can often be confused with automated emails, but it's created differently in HubSpot. It allows you to publish content via your blog and automatically send content to a segment of your contact database.
This type of email is used for efficiency. Once you have published content to a blog, HubSpot will look for that content, add it to the email and deploy it to the associated list. Once the email is set up, the system notifies your blog subscribers of new content seamlessly.
When creating emails that need to be triggered after an action, such as a form submission, you want to use an “automated” email. Choosing this type of email allows the user to add the email to a workflow or a form submission.
There are many reasons to use HubSpot's automated emails. But it really boils down to this: the more you automate, the more you can engage potential prospects. The most common use case for automated emails is to follow up when someone downloads a piece of content.
New HubSpot users often get regular emails confused with automated emails. Regular emails are typical one-off emails marketers have used with other email platforms. To use, you create an email, assign it to a list, and schedule a deployment date.
This type of email is for any email communication that will only be sent once. The typical use case for a regular email is a product update, company announcement, or even a one-off promotion.
HubSpot users can sync their inboxes to their HubSpot account. This allows any user to send an email through HubSpot, but it comes from their email account.
One of the advantages of using HubSpot is the ability to sync a user's email box to HubSpot. This allows the user to send emails through HubSpot, which appears to come directly from the user. Such emails are more likely to reach a contact's inbox rather than be filtered to a promotional or spam folder and are common in sales outreach.
You can leverage one-to-one emails to create a series of automated emails and tasks that come from a specific user. These are best used to communicate to a small group of prospects or customers to get that group to engage.
HubSpot sequences are a potent tool that allows users to automate a series of one-to-one emails. Many use cases exist for these types of emails, including outreach to recruit for a webinar series, prospecting, or follow-up when a prospect downloads content.
It is essential to understand how to use each type of HubSpot email to maximize the effectiveness of your marketing and sales campaigns. HubSpot emails are designed to be highly personalized and tailored to the individual recipient, allowing you to create a more engaging and compelling message.
Additionally, HubSpot emails are equipped with powerful analytics tools that allow you to track the performance of your campaigns and make adjustments as needed. Finally, HubSpot emails are integrated with other marketing tools, allowing you to easily coordinate your campaigns across multiple channels. These features make HubSpot emails an invaluable tool for any successful marketing strategy.
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We can help! We specialize in B2B demand generation and can set up your email campaigns with scheduling automation, tracking, analysis, and A/B testing. We can also clean your contact list to improve your sends. Schedule a consultation to find out how we can help!
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