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Kelsey Galarza

Kelsey’s passion for digital marketing and strategy has helped numerous companies get more than their fair share of organic growth.

1 min read

New HubSpot Feature: Personalization Token "Placeholder"

Editors Note: This feature is in public beta. Ask your HubSpot rep if you don't already have it! Nope. That wasn't a mistake of personalization (though I have seen some really bad ones.) In fact, this new feature is to PREVENT mistakes of...

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KelseyGalarza

3 min read

Highlights from Recurring Revenue Conference 2019

If you haven't heard of this conference, some are calling it "SaaStr Lite." I got to attend thanks to friend Carey Ransom inviting me to join him in...

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email vs email

3 min read

HubSpot Sequences vs. Workflows: What's the Difference?

Everyone wants to be able to send multiple messages to prospects in a given order. Or maybe based on actions taken or not taken by the prospect....

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HubSpot for Startups

4 min read

Setting Up Your HubSpot Free CRM - The Fundamentals

HubSpot is one of the most popular tools for startups, and for good reason! Ease of use, fantastic pricing, and a product that grows as you grow are...

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Be Yourself

2 min read

Don't Knock It 'Til You've Tried It

I was recently fortunate to spend a 9-week sales training course with Dan Tyre, an early HubSpot employee, super sales coach, and all-around fabulous...

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kelseys old verizon phone-2

3 min read

Startup Marketing Technical Tasks - Get Visitors to Contact You

Most new B2B SaaS company websites look pretty similar. Nice WordPress theme with some pretty icons and screenshots, some customer logos. The...

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folders

3 min read

Startup Marketing Technical Tasks - Naming Convention and Folders

Ok, so you’re being a good startup and you’ve got yourself some marketing automation. That’s awesome, you’re going to need it. While you get it set...

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tracking

2 min read

Startup Marketing Technical Tasks - Website Tracking

Look, there are over 86 Million Google results for "startup marketing". I’ve even written some of them. And I massively believe in getting product...

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