Kelsey Galarza

Kelsey’s passion for digital marketing and strategy has helped numerous companies get more than their fair share of organic growth.

7 min read

Using HubSpot Meeting Links to Create Calendar Magic

What HubSpot sales automation tool do we get the MOST pushback on from old-fashioned sales reps? Maybe not surprisingly it's the HubSpot Meetings scheduling tool (affectionately known as "Meeting Links"). Please let us make the case to you to use...

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3 min read

List-Based Ad Retargeting Using AdRoll: An Affordable Tactic to Grow B2B Brand Awareness

When you market a service or product, particularly as a startup, you have much to communicate including building your brand. One strategy we’ve found consistently effective and affordable for startups seeking to buy brand advertising is list-based...

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3 min read

Why Moving from HubSpot to Salesforce Won't Solve Your Sales Problem

Don't make the mistake of thinking that pivoting to Salesforce will fix your sales problems—that's not your problem. Not hitting your targets? Don't blame the system.

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3 min read

Why Lead Scoring is Bad for Startups

Your approach to sales is critical to the success of your business, particularly as you are getting started. In this article, we look at why many marketers and sales professionals believe lead scoring is an ultimate best practice - and why it most...

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4 min read

"What's Up Ops?"

By now, you may have seen the press about HubSpot's new Operations Hub. But if you don't bleed orange 🍊 when you get a papercut, you may not know what it does or how it could help your business.

If you're already using HubSpot, YAY 👏, you will be...

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2 min read

Office Holiday Party and Team Gifts - Circa 2020

Who doesn't like holiday parties and gifts? As usual, 2020 has thrown its wrench into the end-of-year office holiday party. We had to get creative (yet again). So help us, December is not cancelled!

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9 min read

SaaS Companies Take Notice - Powerful New HubSpot Features Announced

Inbound time is always exciting for HubSpot agencies like Orange Marketing. Just like other SaaS companies, HubSpot releases many of its features throughout the year, and then “bundles” them into announcements at big events like Inbound. Even if we’re...

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3 min read

FreightPOP Case Study: From HubSpot to Hot Spot

How Orange Marketing helped a seed funded SaaS company grow its sales and marketing programs - and beat their bookings goals by almost 30%.

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5 min read

Startup Grind Global 2020 Recap

What I learned at "the most important event for startups, tech leaders, and big brands..."

Last week I attended Startup Grind Global 2020 in Redwood City, thanks to the kind folks at OC Startup Council. Since many in the O.C. weren’t able to attend, I...

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1 min read

Breaking the Mold in Sales and Marketing - White Paper

Orange Marketing’s co-founder Kelsey Galarza recently presented on what the tried and true sales and marketing tactics are and shared trending and newer tactics that B2B and startups can explore and adapt.

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