Our own Kelsey Galarza was quoted in a story on MerlinOne.com about considerations when building a marketing tech stack. This is a topic near and dear to our hearts, as many of our tech founders can over think this or become enamored with the "hack of the day."
We have sold you! You read why we want you to create content prior to your product launch, and you have read how to easily create content for your product launch. Now we will provide you the basics of promoting your content prior to your product launch, without scaring you half to death.
What do we mean by scaring you? We have read a lot of posts by plenty of inbound marketing agencies that are designed to intimidate you and make you think, "OMG, I need to hire an agency to do all this as soon as possible! But I don't have money. Therefore, I won't do anything."