A Slice of Orange

Tips and Tricks for Startup Sales and Marketing

Easily Create Content for Your Startup's Product Launch

Posted by Rebecca Gonzalez on 6/17/18 7:29 PM

The founders we work with are super smart. They have all heard about inbound marketing, and they know why they need to focus on putting content on the web, just as soon as they possibly can. And if they haven't, we send them to read 5 Reasons to Start Content Marketing Before Your Product Launch. Then they certainly realize one of the most important things they can do is START softening the beachhead for their product launch with website content. 

But our technology startup founders have very little time or money. Never fear. We can break content production down into 6 simple steps with none of them being all that technical or difficult

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Topics: Product Launch, Best Practices

5 Reasons to Start Content Marketing Before Your Product Launch

Posted by Rebecca Gonzalez on 6/10/18 8:21 PM

A typical mistake that our technology engineer entrepreneurs. startup founders, and sales VPs make time and time again when launching their new product, is they wait to begin anything resembling marketing until well after their product has been fully baked and is GA (Generally Available).

This is likely based on their impression of what marketing does (or does not do) for their business and how much agencies, in general, pick the pockets of unsuspecting entrepreneurs. Marketing becomes relegated to a low priority compared to creating the product, beta testing the product and eventually selling the product to the first lucky customer. We have seen this scenario play out time and time again, and truthfully it simply breaks our hearts.

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Topics: Best Practices, Product Launch

Orange Marketing

Orange Marketing specializes in lead generation via inbound content marketing for Technology B2B companies. We get new organizations up and running with lead generation FAST and generating revenue even FASTER.

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