You've done the hard work! You've created an excellent piece of content. Now what? You need to run a marketing campaign to ensure the world knows about your e-book, white paper, slide deck or new research.
Topics: How To
Most new B2B SaaS company websites look pretty similar. Nice WordPress theme with some pretty icons and screenshots, some customer logos. The ubiquitous item is the Contact Us page. But is Contact Us enough? Not even!!
Ok, so you’re being a good startup and you’ve got yourself some marketing automation. That’s awesome, you’re going to need it. While you get it set up, do yourself a favor and keep things organized before you get going too far, because it’s a real hassle to clean it up later, I know this from experience. For the record, I'm not THAT tidy of a person, but I'm forever on the quest. I'm obsessed with the Kon Mari technique, and maybe that's reflected in this article. If you don't have a place for everything, it's all over the place.
Look, there are over 86 Million Google results for "startup marketing". I’ve even written some of them. And I massively believe in getting product marketing right, creating content, and using a CRM correctly and jointly between Sales and Marketing. But one article you don’t see much of has to do with the infrastructure of these programs, and infrastructure can make or break you later, so it’s important to do setup correctly and now. It's a really meaty topic, so I'm dissecting it in seven parts.